Canadian Packaging

Coors Light Launches Innovative Package


August 31, 2010
by Canadian Packaging Staff

Ball Corporation, headquartered in Broomfield, Colorado and the Molson Coors Brewing Company have teamed up to bring another eye-catching, highly functional packaging innovation for the Coors Light brand.

Claiming to be bolder, colder and more portable than ever before, Molson Coors is launching a  16-oz. resealable Coors Light Silver Bullet aluminum pint in Alumi-Tek bottles across the U.S. on September 1, 2010.

“The Coors Light Silver Bullet bottle represents a great opportunity for us,” says Rick Gomez, vice-president, Coors Family of Brands. “We’ve seen our past innovations drive share and volume growth. And we’re going to really leverage the Silver Bullet bottle to gain incremental distribution.”

The bottle delivers portability with a resealable twist off cap and wide mouth opening for a smooth pour. Cold Activated technology provided by thermochromic graphics printed on the bottle plus a cold activation window in the secondary packaging lets consumers see that the beer is cold before they buy it. The unbreakable, 100 per cent recyclable bottle also helps keep beer cold.

In addition to beer, Ball’s light weight Alumi-Tek bottle can be used for a wide variety of beverages, such as carbonated soft drinks, juices, energy drinks, enhanced water and beverages requiring retort processing.

Ball leverages its two-piece aluminum beverage can manufacturing expertise to produce the Alumi-Tek bottle because the manufacturing technology for both packages is very similar. The bottles have the same high quality graphics found on cans and are decorated with the same printing process. Ball manufactures both 12-oz. and 16-oz. bottles at its plant in Monticello, Ind.

Ball is a supplier of high-quality packaging for beverage, food and household products customers, and of aerospace and other technologies and services, primarily for the U.S. government. For more information on Ball, visit www.ball.com.