Canadian Packaging

Collaboration between Neste, Borealis and MAM Brings New Soother Made with Renewably Sourced Feedstock to Market

By Cision   



Neste, Borealis and MAM collaboratively announce an exciting product development made possible by value chain collaboration. MAM has been creating innovative and unique baby products such as soothers and baby bottles for more than 45 years and has recently launched its first climate-neutral soother. The new MAM Original Pure soother is composed of renewably-sourced polypropylene (PP) from the Bornewables™ portfolio of circular polyolefins, manufactured with Neste RE™ produced entirely from renewable raw materials.

The packaging of MAM Original Pure soother, which also functions as a sterilizer box, is also made using the Bornewables. This development is an excellent example of how eco-efficient design and the use of circular polyolefins can substantially reduce the carbon footprint of a product while at the same time guaranteeing its safety and superior product quality.

In their efforts to decarbonize and reach their sustainability targets, many industry sectors are seeking safe and cost-efficient alternatives for plastics made using fossil-based feedstock. Grades in the Borealis Bornewables portfolio are often the ideal replacement solution. Using renewable Neste RE feedstock consisting of renewable propane which is derived for this collaboration solely from vegetable oil origin waste and residue streams, the Bornewables are produced according to the mass balance model which enables circular polyolefins to be tracked, traced, and verified throughout the entire value chain. Neste supplies Neste RE feedstock to Borealis for dehydrogenation. It is first converted to renewable propylene, then to renewable polypropylene (PP) at Borealis’ ISCC PLUS certified production facilities in Belgium.

“In line with our EverMinds™ initiatives to work with partners along the value chain to accelerate action on circularity, we strive to offer innovative and circular material solutions that help our partners and customers attain their own ambitious climate and sustainability targets – with this we re-invent essentials for sustainable living,” says Peter Voortmans, Global Commercial Director Consumer Products at Borealis. “The collaboration with Neste and MAM is a prime example of how upstream and downstream partners can come together to accelerate plastics circularity.”

“The MAM Original Pure soothers show how renewable feedstock such as Neste RE has become a viable alternative to conventional fossil feedstock even in sensitive applications,” says Maria Carcolé, Head of Brand Owner Management from Renewable Polymers and Chemicals business unit at Neste. “We are happy to contribute to new products with significantly reduced greenhouse gas emissions while helping maintain product safety and performance at the highest level.”

“After nearly a decade of intensive research and as a next milestone in our sustainability efforts, we are now very proud to launch our MAM Original Pure soother range made of renewably-sourced raw materials. A new product range is made for the healthy growth of babies and contributes to sustainable development that secures the future of our planet,” says Peter Röhrig, CEO and Founder of MAM.

Neste in brief

Neste (NESTE, Nasdaq Helsinki) creates solutions for combating climate change and accelerating a shift to a circular economy. We refine waste, residues and innovative raw materials into renewable fuels and sustainable feedstock for plastics and other materials. We are the world’s leading producer of sustainable aviation fuel and renewable diesel and developing chemical recycling to combat the plastic waste challenge. We aim at helping customers to reduce their greenhouse gas emissions with our renewable and circular solutions by at least 20 million tons annually by 2030. Our ambition is to make the Porvoo oil refinery in Finland the most sustainable refinery in Europe by 2030. We are introducing renewable and recycled raw materials such as liquefied waste plastic as refinery raw materials. We have committed to reaching carbon-neutral production by 2035, and we will reduce the carbon emission intensity of sold products by 50 per cent by 2040. We also have set high standards for biodiversity, human rights and supply chain. We have consistently been included in the Dow Jones Sustainability Indices and the Global 100 list of the world’s most sustainable companies. In 2021, Neste’s revenue stood at EUR 15.1 billion. Read more: neste.com

Borealis and Borouge in brief

Borealis is one of the world’s leading providers of advanced and sustainable polyolefin solutions and a European front-runner in polyolefins recycling. In Europe, we are a market leader in base chemicals and fertilizers. With head offices in Vienna, Austria, Borealis employs 6,900 employees and operates in over 120 countries.In 2021, we generated total sales of EUR 12.342 EUR billion and a net profit of EUR 1,396 million. OMV, the Austria-based international oil and gas company, owns 75 per cent of Borealis, while the remaining 25 per cent is owned by a holding company of the Abu-Dhabi based Mubadala. We supply services and products to customers around the globe through Borealis and two important joint ventures: Borouge (with the Abu Dhabi National Oil Company, or ADNOC, based in UAE); and Baystar™ (with TotalEnergies, based in the U.S.). Borealis and Borouge aim to proactively benefit society by taking on real societal challenges and offering real solutions. Both companies are committed to the principles of Responsible Care®, an initiative to improve safety performance within the chemical industry, and work to solve the world’s water and sanitation challenges through product innovation and their Water for the World programme. www.borealisgroup.com www.borouge.com www.borealiseverminds.com

MAM in brief

Founded in 1976 by Austrian plastics engineer Peter Röhrig, MAM manufactures premium baby products, outstanding in their safety, function and convenience, combining attractive, exclusive design with proven medical benefits. In addition to soothers and baby bottles, MAM´s product portfolio has evolved over the years to include related accessories & breastfeeding products as well as cups, specialist teething and oral care products. As an Austrian brand with production plants in Hungary and Thailand, MAM currently employs over 900 people and sells more than 100 million baby products annually in 60 countries on five continents. The company is leading for soothers in the USA and much of Europe, including the Scandinavian countries, France and Austria, as well as Brazil and Israel. MAM has a strong emphasis on sustainability and ethical business practices and has been the first in its sector to publish a CSR Report — since 2017 according to SDG criteria (Sustainable Development Goals of the United Nations). Since 1990 MAM has been a leading member of the European Committee for Standardization (CEN). Numerous safety standards can be attributed to MAM’s initiatives. MAM soothers are subjected to 40 different testing methods while MAM Baby bottles need to pass 28 separate tests. All in 12,000 working hours per year are invested in in-house quality and compliance testing. This outstanding commitment was recognized by the EU, and in 2019 MAM received the first ever EU Product Safety Award. Read more: https://www.mambaby.com

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