Closure system mixes drink when opened
By Canadian Packaging Staff
General Bottling Gizmo closure innovative cap closure system innovative packaging innovative tea beverage RPC Bramlage RPC Bramlage Wiko USA Inc. Tea of a kindA unique closure from RPC Bramlage enhances the healthy properties of tea beverage.
The innovative patented Gizmo closure and delivery system manufactured by RPC Bramlage of Germany and distributed through RPC Bramlage Wiko USA Inc. of Morgantown, Pa., has been selected for a new range of natural drinks launched in the U.S.
Tea of a Kind, a 100 per cent natural tea beverage available in Peach Ginger Black Tea, Citrus Mint Green Tea, and Pomegranate Acai White Tea contains 20 calories per 16 ounce bottle and is loaded with antioxidants.
While the beverage company says it uses only the finest ingredients from the world’s best sources, it needs a delivery system to ensure it preserves the natural essence of the teas until the consumer chooses to drink them.
The closure provides a pressurized bottle cap where all the ingredients are contained and only released when the cap is opened. At this time, the ingredients are mixed at the point-of-consumption providing the consumer a much fresher drink than any pre-mixed variety, as well as offering an eye-catching color change within the bottle that enhances the opening experience.
For Tea of a Kind, the Gizmo closure chamber provides protection for the natural flavors, real brewed tea and powerful antioxidants without the use of chemical preservatives. In addition, the chamber defends the ingredients against UV (ultraviolet) light, oxidation and other damaging conditions that can degrade the nutrients and which most bottled beverages confront in the warehouse, on the delivery truck and on the store shelf.
As the cap is twisted, the ingredients burst into the bottle as a liquid jet and self-mix, creating at the same time a color change that provides visual confirmation that the drink is fresh and ready to consume.
The Gizmo system comprises a miniature pressurized injection molded chamber which operates in combination with various Gizmo closure designs. The chamber is tailored to hold the precise required volume of colors, flavors, vitamins, minerals, herbs or concentrates. Product integrity for every ingredient is assured.
The components for the Gizmo system are injection moulded by RPC Bramlage-Wiko, demonstrating the company’s proven ability to transform intricate packaging concepts into highly functional final products.
Tea of Kind marks the first application of the Gizmo technology by Gizmo Beverages, run by company co-founders chief executive officer Don Park and president Walter Apodaca.
Apodaca compares Gizmo to the revolutionary impact the aluminum can had on the beverage industry. “I’m a part of something that transcends technology and our generation,” he explains. “(And), we feel proud to have brought great tasting, healthy, all natural, preservative-free options to the market.”
Tea of a Kind won the Best Ready-to-Drink Tea or Coffee title at the 2012 InterBev Awards, in Las Vegas in October 2012. It was also a finalist in the Best Bottling Innovation, Best Packaging Innovation and Best Social Media Campaign categories.
For more information on Tea of a Kind, visit www.teaofakind.com.
For more information on RPC Bramlage-Wiko USA, visit www.rpcbramlage-wikousa.com.
For more information on Gizmo Closures, see www.gizmoclosures.com.
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