City Trees Reveals New Brand Identity with Sustainable Redesigned Packaging
By The Workshop
The Updated Look Is Inspired by the Brand’s Earthy, Bold and Adventurous Ethos, and Features a Live Resin Limited Edition Line
LAS VEGAS, NV, Sep. 9, 2020 — City Trees, the Southern-Nevada-based Cannabis company devoted to innovation, production, and distribution, announced today the launch of a brand refresh for its diverse product line. Offering a wide variety of products, such as disposable vape pens and cartridges, tinctures, dab oil refills, and premium cannabis concentrates with consistent results, City Trees is one of the fastest-growing wholesale companies in the industry.
For the first time since the company was founded in 2017, the brand presents a renewed look and feel following a holistic rebranding effort including an updated logo. Focusing on City Trees’ vision and bold personality, the new look and visual concepts are inspired by the brand’s earthy and adventurous origins. The new packaging aims to reflect the brand ethos by incorporating design details that can demonstrate the conscious and forward-thinking values that the cannabis brand represents.
“We used a topography design to reflect our outdoor adventure story while using the thin lines and the base colors of charcoal and cream with the pop of neon green to bring in our city vibes,” said Jourdan Binder, City Trees Marketing Director.
City Trees is determined to deliver the highest quality cannabis products that enhance people’s lives all while giving back to where we take from. The brand bridges the gap between the city and the trees and in support of the Arbor Day Foundation, one tree will be planted for every City Trees 1:1 and 1:1:1 products purchased.
“Sustainability is extremely important to us and we wanted to create something that is visually appealing and as sustainable as possible. Our goal was to create packaging that consumers would be able to keep and use to store other items when the product is finished,” said Binder.
To celebrate the new branding, City Trees presented a Limited Edition Line of live resin products including a sauce concentrate, a cartridge and the first-ever live resin agave tincture in the Nevada cannabis market with only 500 units available. Disco Train brings together two sought-after strains to their highest potential. Combining the delicate, tropical flavor of Mango Kush and the clean, citrusy terpene profile of Ghost Train Haze, City Trees has crafted an all-live lineup of products that consumers have been looking for.
The company is also proud to announce the launch of a new website with an improved design featuring an e-commerce platform where the limited edition products will be available. The new user-friendly interface provides an improved experience on desktop and mobile devices. With the website updates, the Nevada-based cannabis brand aims to deliver a comprehensive, streamlined, and easy-to-use platform that allows consumers to learn about cannabis innovations and their benefits.
About City Trees
Founded in 2017, City Trees is a Nevada-based cannabis innovation, production, and distribution company. Offering a wide variety of products with consistent results, City Trees is one of the fastest-growing wholesale companies in the industry. Using their proprietary extraction processes and relentless attention to detail they craft a variety of clean boutique cannabis products that deliver consistent and desired results. https://citytrees.com