Ceder’s Launches Its Range of Premium Non-Alcoholic Gins in Canada
By Your Brand Integrated Marketing Communications Inc.
TORONTO, ON (September 2, 2020) – CEDER’S is excited to officially launch its distilled, non-alcoholic altgin into the rapidly-emerging category of non-alcoholic spirits in the Canadian market. CEDER’S offers the fullbodied flavours of a premium spirit, ideal for a sophisticated drink experience without the alcohol content, while capturing the spirit of mindful indulgence.
Handcrafted and available in 500ml bottles, CEDER’S is available nationally through online retailers and at premium retailers in select Canadian provinces. The range is comprised of three flavours including CEDER’S Classic (akin to a classic gin, mostly juniper but with floral hints), CEDER’S Wild (juniper combined with ginger, clove and rooibos) and CEDER’S Crisp (juniper combined with citrus, cucumber and camomile). All CEDER’S variants are best enjoyed as a perfect serve with a premium tonic or as a base of a non alcoholic cocktail.
Created by husband and wife entrepreneurs Craig Hutchison and Maria Sehlstrom, the CEDER’S exclusive recipe is made with a variety of 18 hand-picked wild and rare South African botanicals, found in the Cederberg mountains of the Western Cape, along with others sourced throughout Europe. The botanicals are individually distilled and then blended with pristine water from Sweden to extract the finest flavours. Handcrafted and bottled in Sweden, passionate producers Craig and Maria use precise and unique distillation and extraction techniques to ensure their production is carbon neutral and environmentally sustainable.
“We created CEDER’S with the intention to offer an ‘escape’ from alcohol-based spirits without compromising on taste—and answer the growing demand for non-alcoholic beverage options,” said Maria Sehlstrom, CoFounder of CEDER’S alt-gin. “We aim to provide consumers with more alternative choices of the highest quality without sacrificing a sophisticated drinking experience.”
With a recommended sale price of $24.99 CAD, CEDER’S and their Canadian distribution partner, Dovetale Collections, will bring the product to market nationally on Jacobsons.ca and Well.ca amongst others.
About CEDER’S
In early 2017, Craig (South African) and Maria (Swedish) discovered a magical valley, home to many intriguing botanicals, in the Cederberg mountains of the Western Cape, South Africa. The valley, which they now co-own, inspired them to distil classic gin and exotic Cape botanicals, and then blend with ancient and pristine Swedish water.
CEDER’S Drinks Ltd is in partnership with Pernod Ricard to market the brand globally where it is currently present in over twenty markets.
About Dovetale Collections
Established over 45 years ago, Dovetale Collections seeks out the finest examples of artisanal food from all corners of the world. Whether time-honoured recipes or innovative new approaches to the market, we partner with producers that inspire us with their history and vision. We learn their unique stories and make connections with like-minded retailers across Canada, helping to grow businesses from supplier to store-step. If you are a retailer or consumer-centric business and are interested in opening a wholesale account with us, please visit our website www.dovetalecollections.com or contact us by email at info@dovetalecollections.com.
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