Canon, HP, Samsung and Xerox form alliance
By Canadian Packaging Staff
General alliance canon Hewlett-Packard HP Mopria Alliance Samsung Electronics XeroxMopria Alliance addresses customer and industry need for simple, standardized, brand-agnostic mobile printing.
Canon, HP (Hewlett-Packard), Samsung Electronics and Xerox recently joined forces to launch a new alliance—the Mopria Alliance, a global non-profit membership organization formed to promote, simplify and increase accessibility of wireless printing from smartphones, tablets and other mobile devices.
The Mopria Alliance aims to bring together the mobile, software and print industries with the goal of aligning to standards that make printing universally compatible from any mobile device to any printer anywhere.
The Mopria Alliance will focus on:
- Breaking down barriers between brands by eliminating the need for users to download multiple print drivers;
- Creating a better – easier and more accessible – user experience for mobile printing;
- Introducing the Mopria brand and using the brand as a vehicle to educate consumers and businesses on the ease-of-use of mobile printing;
- Influencing the development and adoption of standards for mobile printing;
- Providing an open environment and tools for software developers to incorporate print into mobile applications.
By standardizing mobile printing technologies, the Mopria Alliance will enable mobile app developers and other industry players to focus resources on innovation and new features beyond maintaining basic print functions.
Mopria Alliance Customer Benefit Goals
- Consumers: Will be able to print from their mobile device without having to manually connect to a printer or install software. They will rely on an intuitive and simple user experience that is consistent across devices and printers at work, at home and on-the-go.
- Mobile Device Manufacturers: Will no longer need to align with each individual printer manufacturer in order to deploy mobile print functionality.
- Printer Manufacturers: Will provide ongoing print function compatibility with mobile devices without continual re-engineering and development with different mobile device manufacturers or service providers.
- Application Designers and Developers: Will increase the value and productivity for their mobile applications by integrating mobile printing through standardized and simplified SDKs and APIs.
- Service Providers: Will be able to offer simple accessible mobile printing as a value-add for customers.
A number of software developers—Adobe, Papyrus, HP Live Photo and Diptic—plan to introduce applications equipped with Mopria Alliance standards so users can soon begin experiencing the benefits of mobile printing.
There will be different membership levels designed to support the goals of the Mopria Alliance while ensuring successful ubiquitous deployment of the standards.
For companies interested in joining the Mopria Alliance, please contact the alliance at: www.mopria.org/membership.
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