Berries stay fresh in SuperLock
The RPC Superfos SuperLock pot provides a fresher for longer solution to a berry and fruit purée.
March 26, 2015
Swedish fruit and berry company Finnerödja, producers of a range of organic juices, fresh and frozen berries, has launched a new product called Bara Bär— meaning Simply Berries—comprising berries, stewed apples and nothing else.
The company’s slogan is ‘Directly from the woods and the fields’ and the new three-variety product—Sea Buckthorn & Mango, Blueberries, and Raspberries, all containing no additives or sugar—are packed directly into the SuperLock pot manufactured by RPC Superfos, providing both convenience and long fresh shelf life for the berry and fruit purée.
As a completely new product on the Swedish market, the packaging had to live up the freshen quality standards of the brand owner while sending a clear signal to the shopper about its originality.
Following a recommendation from the food processor Trensums, Finnerödja opted to utilize the RPC Superfos SuperLock pot as its market and sales representative, explains Finnerödja representative Frida Engström.
“To us, the SuperLock pot with oxygen barrier protection appeared to be the obvious choice. We had a unique, new product to sell, so the packaging solution had to match this profile,” says Engström.
“The click-on screw lid pleases our customers,” she continues. “The easy opening and reclosure is ideal for people, who quickly want to boost a yogurt, make some porridge tastier or twist a smoothie with healthy berry purée.”
The injection molded polypropylene (PP) SuperLock pack with barrier protection has won several international prizes, notably because of its extremely low oxygen transmission rates, meaning that most convenience products can stay on the shelf under ambient temperatures for up to two years without spoilage occurring.
The launch of Bara Bär has been successful and the sales figures are very satisfactory. To introduce the pure purée on the market and to make clear to consumers that it contains nothing but fruit and berries, Finnerödja followed with a digital strategy.
“We have had a tremendous start with our new purée in SuperLock,” concludes Engström. “We launched it through various social media, including Instagram. The results are stunning. Bloggers have suggested numerous ideas for combining indulgence and healthy eating with Bara Bär and the weekly number of participants in our Instagram competition has clearly exceeded our expectations.”
For company information on the tubs, visit www.rpc-superfos.com.