Canadian Packaging

Ball Packaging and interactive packaging

Ball Packaging Europe show how augmented reality can be combined with the beverage can to boost sales at InsideAR in Munich, the world’s largest Augmented Reality fair.


October 9, 2013
by Canadian Packaging Staff

Ball Packaging Europe is looking to show customers how Coca-Cola’s BURN beverage cans trigger virtual snowboarders at the upcoming InsideAR in Munich, the world’s largest Augmented Reality fair on October 10 & 11, 2013.

Consumers who scan the flame of the brand design with their mobile phone and the AR app JUNAIO can then pose and take pictures with prominent virtual snowboarders. Once the picture is saved, consumers can share their photo and hence their experience in social networks.

“We want to inspire our customers and help them give their can promotion a personal and local touch,” says New Media manager Johanna Mercier. “Augmented reality provides a great and innovative environment to tell the brands’ story. The virtually added value motivates consumers to reach for the beverage can and hence boost sales.”

Larissa Laternser, Ball’s business manager Europe, will present and strengthen Ball’s position as a leader in the field of interactive packaging. In her session “Tomorrows Point of Sale: Driving Sales with Interactive Packaging” she will share key learnings and positive outcome of well-planned AR campaigns.

Other speakers include: Prof. Dr. Werner Schreiber, head of research virtual technologies at Volkswagen Group; Maria Ekberg Brännström, global catalogue manager for IKEA; and Peter Lemm, department head corporate affairs, external communications at McDonald’s.






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