Canadian Packaging

Anheuser-Busch betting on new reclosable aluminum bottle

By Canadian Packaging Staff   

General Anheuser-Busch Bud Light Platinum reclosable aluminum botle

Bud Light Platinum first to get new 11.5 oz reclosable aluminum bottle with launch in Las Vegas.

ST. LOUIS –What happens in Vegas stays in Vegas… for now.

Bud Light Platinum from the St. Louis-headquartered brewer Anheuser-Busch, is launching a new 11.5 oz. reclosable aluminum bottle in Las Vegas, NV, that will be available at nightclubs and pools throughout the city.

This beer brand is the first beer to be made available in Anheuser-Busch’s new reclosable aluminum bottle, and while it is getting its launch in Las Vegas, the beer baron plans to launch it across the U.S. beginning in January, though no direct mention was made regarding Canadian distribution.

“We hand-picked Bud Light Platinum to launch our company’s first reclosable aluminum bottle because of our confidence in the beer,” says Bud Light vice-president Rob McCarthy. “Platinum has been able to elevate the premium light beer category with its blend of image and flavor, and we believe it will do the same to for the perception of aluminum bottles.”

The design of the Bud Light Platinum aluminum bottle—which features a twist-off cap—provides for a tool-less opening. The new bottle is also more than 50 per cent stronger than a standard aluminum can and helps the beer get colder faster.

“The new reclosable bottle continues our long tradition of innovative packaging that delivers the freshest, coldest, best-tasting beer possible,” notes Anheuser-Busch vice-president of innovation Pat McGauley.

The Bud Light Platinum reclosable bottle will also be available at Las Vegas retail stores in 10-packs, with other package versions of 12 oz. glass bottles, 22 oz. single-serve bottles and the 12 oz. sleek can, which was launched in January of 2013.

Bud Light Platinum is triple-filtered, but with a slightly sweeter taste than regular Bud Light and 6% alc./vol.—though a 3.2% alc./vol. version is apparently available in certain markets.

For more information, visit www.BudLightPlatinum.com or visit www.anheuser-busch.com.

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