Amcor Flexibles and Chiquita Brands have appeal
Companies win First Prize at the UK Packaging Awards for new flexible package for fruit chips.
November 26, 2012
by Canadian Packaging Staff
Amcor Flexibles and Chiquita Brands Sarl have won first prize in the much coveted UK Packaging Awards ‘Flexible Pack of the Year’ category with Chiquita’s Super Crunchy Fruit Chips—a convenient single serve snack made from 100 per cent naturally dried fruits.
“When developing Super Crunchy Chips, we knew that to make a real impact in the rapidly growing ‘Food-to-go market’, the brand had to be supported by a new packaging format which would enhance the customer experience and communicate the new product offering thanks to its shelf stand-out,” says Chiquita Brands packaging manager Claudio Finol. “Amcor PushPop has proven to be the perfect choice.”
Amcor PushPop is an innovative, patented stand-up pack with a novel easy opening system which does not affect barrier integrity. Consumers simply push in the special perforation on the top side and pop the pack wide open. Shelf stackable and printable on the entire surface, Amcor PushPop guarantees optimal display in-store.
“Amcor PushPop met all of Chiquita’s needs and more. The multilayer pack protects the fruit and the integrity of the chips as well as the nutritional value. Amcor PushPop is very convenient and also fun to use. The positive launch results encouraged us to enter the UK Packaging Awards together,” states Amcor Flexibles Europe & Americas sales manager of fresh produce David Mayers.
Amcor Flexibles Fresh Produce division is the original and leading supplier of solutions for the fresh produce market with a dedicated team of experienced food scientists across Europe and focus on customer partnership. With 68 plants in 21 countries, Amcor Flexibles Europe & Americas, a division of Amcor, is a market leader and the world’s largest supplier of flexible packaging for the food, beverage, pharma, personal care, medical and industrial markets. For more information, visit www.amcor.com.
Chiquita Brands International, headquartered in Charlotee, NC, is a leading international marketer and distributor of high-quality fresh and value-added food products from energy-rich Chiquita bananas and complimentary fruits to nutritious blends of convenient green salads. For more information, visit www.chiquita.com.