A touch of glass for hollandaise sauce rebrand
UK food company turns to glass manufacture to help with jar and bottle rebranding project.
April 3, 2013
by Canadian Packaging Staff
When specialty food producer Atkins & Potts was looking to re-brand its products the company turned to leading glass manufacturer, Beatson Clark of South Yorkshire, England, to commission a bespoke glass jar design.
The result is a unique 200-ml deco jar with a deep twist-off neck finish which will be used for Atkins & Potts’ range of condiments, jellies, relishes, chutneys and mayonnaise.
To celebrate seven years in business, founders Nicola and Robert Young wanted to evolve their brand by consolidating their range in a new jar design with updated labels.
Beatson Clark’s design team worked closely with Atkins & Potts to create the new jar in response to consumer feedback.
“Previously we had two different jars and our customers told us that they liked certain aspects of each one,” says Nicola Young, co-owner of Atkins and Potts with her husband, Robert.
“They (customers) liked the clean sides with no strong shoulders of one of the jars but preferred the shorter, wider jar which was easier to get a spoon into.
“We tasked Beatson Clark with designing a new jar based on the best aspects of the previous two. Their designers did a great job and by working closely with us they’ve come up with a design that we really love.”
Atkins and Potts is a specialty food brand sold through delicatessens and farm shops in the U.K. and exported to the U.S., Hong Kong, Singapore, Germany and elsewhere.
Charlotte Taylor, marketing manager at Beatson Clark, said the commission gave the company an opportunity to showcase its flair for bespoke packaging design.
“Atkins & Potts use only the best ingredients so they wanted a jar with a clean finish and a premium appearance,” says Taylor. “This unique jar will make their product stand out on shelf and will give retailers another point of difference.
“We take pride in our flexible approach and the fact that we can offer small production runs,” Taylor adds. “This flexibility makes us the ideal choice for companies rebranding existing products like Atkins & Potts.”
For more information on bespoke designs or standard bottles and jars from the company’s general sale range, contact Beatson Clark via phone at 01709 828141 or via e-mail at email@example.com, or you may visit the website at www.beatsonclark.co.uk.