Canadian Packaging

3-D label nabs 3rd place in global contest

TricorBraun takes home a Bronze in the 2014 World Beverage Competition for its innovative 3D wine bottle labels.

January 16, 2014   by Canadian Packaging Staff

St. Louis—Wine bottles with 3-D labels won a Bronze award in the 2014 World Beverage Competition’s packaging division for bottles. The specialty labels provided a new perspective for the British Columbia situated Okanagan Villa Estate Winery’s Vibrant Vine wine.

The World Beverage Competition is an annual event that includes an evaluation of beverage quality in various categories followed by a competition among beverage packages, also from an assortment of categories; judging is based upon quality and innovation.

TricorBraun WinePak sourced the bottle which won the Bronze medal. The Okanagan Villa Estate Winery also won a Platinum Best of Show award in the white wine tasting category.

In the retail environment, 3-D glasses are fastened to the display coolers’ glass doors in front of the winery’s bottles. Shoppers simply look through the lenses and the wine bottle labels transform to their three dimensional appearance.

The three-dimensional experience is amplified in the winery’s tasting room where guests receive 3-D glasses and are exposed to an assortment of three dimensional artwork, displays and visitor souvenirs.

Members of Trip Advisor, the world’s largest travel site, voted Okanagan Villa Estate Winery and its Vibrant Vine Tasting Room the best winery experience in B.C.

Varieties of wine sporting the new labels are: Pinot Gris, Riesling, Chardonnay, Sauvignon Blanc, and Gewurztraminer.

The winery’s most popular seller is a blend of all the grapes produced on the estate. By happenstance a handful of the 3-D labels, all of which are put on by hand, were applied upside-down to the bottles containing the blend. The bottles with the inverted labels had a look that appealed to the winery’s owner, Wyn Lewis, who named the blend OOPS! and is marketing the bottles with upside down labels.

The Vintage Vine labels were designed by Phil Lewis, a Colorado-based commercial artist.

The 750 ML, tall hock bottles provided by TricorBraun WinePak are antique green with flat bottom finishes and uses the generic Stelvin wine screw caps closures.

TricorBraun WinePak, with annual sales in excess of $120 million, is North America’s largest supplier of wine packaging. The firm has offices in California, Oregon, Washington and British Columbia, and has been serving the wine industry since 1982. The company’s facilities include a $2 million repacking system that automatically transfers wine bottles from eight-foot high stacks of pallets to individual wineries’ custom, 12-bottle cartons.

Tricor Braun also offers an online store, WinePak Direct that serves small wineries and large wineries with exclusive, limited case bottlings.

TricorBraun WinePak is part of TricorBraun, one of North America’s largest providers of bottles, jars and other rigid packaging components. The company’s primary focus is on the designing, sourcing and supplying of rigid packaging components for personal care; cosmetics; healthcare; food and beverages; as well as industrial and household chemicals. It has more than 40 offices globally and has one of the largest inventories of rigid packaging components worldwide.

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