2013 PAC Leadership Awards Winners
Coca-Cola and Kraft are multiple winners of the six Best of Show awards.
PAC - The Packaging Association
The Clorax Company
The results are in for the 2013 PAC Leadership Awards!
At a gala ceremony held on April 22, 2013 the biennial PAC—The Packaging Association Gala Awards Ceremony saw 400 packaging professionals gather to see PAC Leadership and Competition Award winners; PAC Sustainable Packaging winners; and, of course, the PAC Best of Show that judges deemed to be the best of the best packaging out on the market.
LEADER AMONG LEADERS – PAC LEADERSHIP AWARD
Kraft Foods Group and its suppliers: Davis; pigeon* branding + design; Southern Graphic Systems; and Curwood Inc.—all entered packages into the 2013 PAC Leadership Awards bearing their brand names.
They are recognized for:
- Exceptional technical reproduction and innovative levels for graphics and structure;
- Robust brand identity and package integrity;
- Leadership in flexible packaging, labels, and brand marketing—new brand and brand revitalization.
PAC SUSTAINABLE PACKAGING AWARD
Brand Name: Odwalla PlantBottle
Customer: Coca-Cola Ltd.
Odwalla was the first nationally distributed beverage brand to transition its packaging to fully recyclable, HDPE (high-density polyethylene) plastic made from 100 per cent plant-based materials.
This packaging’s HDPE plastic is created using only ethylene derived from up to 100-percent renewable sugarcane-based ethanol sources.
This redesign is centered on establishing a creative, fun and playful brand character. The aim – to empower children to visualize how fun it can be to create different animal characters out of fruit imagery.
The reveal of the fruit for the Minute Maid 100% Juices is a unique and proprietary representation.
It was a challenging technique to implement, especially the 100% juice blends since the percentage of the fruit reveal had to coincide with the product formulation based on regulatory mandates.
GROCERY BUSINESS LEADING EDGE AWARD
Brand Name: Crystal Light Mocktails
Customer: Kraft Canada Inc.
Graphic Designer: pigeon* branding + design
Pre-press: Southern Graphic Systems
Printer: Printpack Inc.
This new line of Crystal Light has used elegant graphic designs to allow for maximum shelf appeal and to stand out from their competitors. These Mocktails designs are printed inside on clear film then uses shrink wrap technology to form to the shape of the container.
Each design is printed inside on clear film using process colors, one PMS 2746 and white and each background and CT image has been created using process colors only. The printed material is shrink-wrapped onto plastic containers.
WALMART CANADA SUSTAINABLE PACKAGING AWARD
Brand name: Clorox Bleach
Customer: The Clorox Company
Graphic designer: Hunter Straker
Structural designer: The Clorox Company
Pre-press: I4 Colour
Printer: Fort Dearborn
Clorox’s transition is to concentrate its bleach liquid, products and bottles, while modernizing the packaging, marketing and user experience.
This will support Walmart’s efforts to increase sustainability and reduce the environmental impact within the market and improve business efficiencies between Clorox and Walmart. The bottles are compacted so they are smaller and lighter for easier consumer interaction, and require less plastic and less energy to make.
CANADIAN PACKAGING CONSUMER’S VOICE AWARD
Brand name: CoorsLight/Canadian/Iced Tea
Customer: Molson Coors Brewing Company
Graphic designer: Molson Coors Brewing Company / Landor / Spring Design
Structural designer: MeadWestvaco
Pre-press: Southern Graphic Systems
Printers: Ball Corporation/ MeadWestvaco
The graphics on the aluminum bottles were created for immediate brand recognition on pack and shelf. This was a new unique bottle structure for Molson Coors, exploiting the success in the USA.
The wide-mouth opening provides a much smoother flow and enjoyable drinking experience.
For a full list of Gold and Silver award winners, see the April 2013 edition of Canadian Packaging magazine.