Canadian Packaging

Campbell adds new premium Slow Kettle soup line

New soups packaged in a clear tub enabling consumers to easily see contents.


October 3, 2011
by Canadian Packaging Staff

The Campbell Soup Company has revealed its line of Campbell’s Slow Kettle Style soups, a new entry into the premium soup category. Its chefs have combined distinctive ingredients like Asiago cheese, Baby Bella mushrooms and white beans and slowly simmered them to create Slow Kettle Style soups to be “better than homemade.”

These new premium soups represent five of the nearly three dozen new products Campbell is introducing in its U.S. Soup and Simple Meals business this fall.

Throughout a multi-year development process, Campbell chefs were provided with the opportunity to create exciting flavor combinations that deliver on the brand’s promise that each soup has been “made with patience, not preservatives.”

The result is Campbell’s Slow Kettle Style soups, which are unlike any others found in the soup aisle today.

The five new Campbell’s Slow Kettle Style varieties include:

  • Tuscan-Style Chicken and White Bean Soup with asiago cheese, thyme and rosemary;
  • Tomato and Sweet Basil Bisque with fresh cream and ground red pepper;
  • Burgundy Beef Stew with baby bella mushrooms, roasted garlic and rosemary;
  • Portobello Mushroom and Madeira Bisque with shallots, thyme and sage;
  • Southwest-Style Chicken Chili with black beans and sweet corn.

“Although many brands have enjoyed success by offering premium products in categories like pasta and bread, the soup category has been slow to respond,” says Ed Carolan, vice-president and general manager, Soup and Simple Meals, Campbell Soup Company. “We believe the time is right to introduce a premium line of soups that addresses this opportunity. As people continue to become more interested in gourmet foods, they are seeking out products that offer an ‘everyday premium’ experience. We anticipate that the new Slow Kettle Style soups will provide the quality they are seeking.”

Campbell’s Slow Kettle Style soups are packaged in a clear plastic tub, which allows consumers to see the ingredients and are designed to appeal to higher-income shoppers who enjoy products with a more premium experience.

The new soups are now available in the soup aisle at supermarkets and mass retailers nationwide for a suggested retail price of $3.99 per 15.5-ounce container. Campbell’s Slow Kettle Style soups will be featured along with classic Campbell’s Tomato and Chicken Noodle soups as part of the brand’s $100 million “It’s Amazing What Soup Can Do” advertising campaign.

For more information about Campbell’s Slow Kettle Style soups, visit: www.campbellsoup.com/Products/Slow-Kettle.

About Campbell Soup Company

Campbell Soup Company is a global manufacturer and marketer of high-quality foods and simple meals, including soup and sauces, baked snacks and healthy beverages. Founded in 1869, the company has a portfolio of market-leading brands, including Campbell’s, Pepperidge Farm, Arnott’s and V8. Through its corporate social responsibility program, the company strives to make a positive impact in the workplace, in the marketplace and in the communities in which it operates. Campbell is a member of the Standard & Poor’s 500 and the Dow Jones Sustainability Indexes. For more information, visit www.campbellsoup.com.