A White Paper from NSF-GFTC on how stand-up pouches are coming to the forefront of consumer purchases at the retail level.
February 3, 2016
by Carol Zweep, manager of packaging and food labeling services for NSF-GFTC
Increasing numbers of existing and new products are being converted or introduced into the stand-up pouch format. Pouches are a lightweight and unbreakable alternative to glass. Unlike metal cans, pouches can be resealed. Food processors also see benefits of cost savings and sustainability due to lighter weight, lower material use and compact shipping format compared to rigid containers.
Pouches are made of a multilayer structure that combines the best properties of each individual component. Pouch structure can be customized for a variety of applications to meet performance parameters such as stiffness, barrier and high temperature processing requirements. According to The Freedonia Group, the food and beverage markets accounted for 80 percent of the total pouch demand in 2013. Stand-up pouches provide solid opportunities with demand forecast to grow 6.5 percent annually.
As stand-up pouches become more popular, advances are being made in their application and structure.
In addition to their many useful attributes, pouches are being designed with creativity and innovation for greater consumer appeal. For example, a cook-in 300 mL stand-up pouch for LeGrand brand Rosée sauces from La Maison Le Grand (www.maisonlegrand.com) takes the shape of an old-fashioned canning jar, complete with a hand-lettered tag attached with a cord. Yes… this is a pouch!
Nature’s Coffee Kettle is a brew-in-the-bag solution for outdoor enthusiasts (www.naturescoffeekettle.com). Four 8-oz. cups of coffee can be made by pouring hot water through the bag’s reclosable, zipper top containing a filter pack of ground coffee. The pouch contains a plastic spout with a cap and insulated finger holes for grasping and pouring.
Consumers are benefiting from the use of portable, lightweight, reclosable stand-up pouches. High impact graphics, custom shapes and textures offer brand differentiation that allows stand-up pouches to stand out on store shelves.
Carol Zweep is the manager, packaging & food labeling, consulting & technical services with the NSF-GFTC.
Carol has experience in quality assurance, testing laboratories and R&D in the packaging field. She is knowledgeable in plastic packaging testing, shelf-life evaluation and has provided training in those areas. Her unique background allows her to help both packaging companies and food and beverage processors by recommending suitable packaging, trouble-shooting packaging issues, performing shelf-life studies and consulting in sustainable packaging options. She is a board member for IOPP Ontario (Institute of Packaging Professionals), and a corporate member of PAC (The Packaging Association). Contact her via e-mail at firstname.lastname@example.org.
Images courtesy of NSF-GFTC.