It’s clear the process to add front-of-pack labeling is starting, the bigger questions at hand now are what the studies will find, and whether they will lead to changes.
In 2011, the Consumer Brands Association — then known as the Grocery Manufacturers Association — and the Food Industry Association (FMI) — unveiled their voluntary Facts Up Front program, which several manufacturers use to tell consumers the number of calories, saturated fat, sodium, total sugars — and potentially beneficial nutrients — per serving. FDA supported the initiative, saying that the structure “may contribute to FDA’s public health goals,” according to a 2012 Food Navigator article. In August, the Center for Science in the Public Interest joined with the Association of SNAP Nutrition Education Administrators and the Association of State Public Health Nutritionists to petition FDA to mandate simple front-of-pack nutritional labels like those in other countries. In a release about the petition, CSPI says behavioral research has shown Facts Up Front labeling fails to influence consumer choices. A study last year by research platform Attest found only 9% of consumers could identify the healthiest choice among six cereal bars using front-of-pack labeling.
This isn’t the only front-of-packaging scheme FDA is looking into right now. It’s also been studying the effectiveness of a “healthy” symbol, which could tell consumers at a glance whether the product meets FDA’s definition of the term.
Freight visibility is vital for your business because it keeps all parts of the supply chain updated on the flow of goods.
Freight visibility is one of the major concerns of the shipping industry today. For logistics firms to succeed, they must utilize the right tools to keep the flow of goods manageable and efficient. Technology improves freight visibility tremendously. By knowing these innovations, you gain a better perspective on how to achieve modern standards of shipping. The issue is that traditional freight visibility methods tend to be costly and inefficient. Logistics managers still have to contend with malfunctions, human error, and unaccountable events. Without tools to manage these factors, you risk losing track of shipment in transit, generating inaccurate inventory counts, and incurring high costs on damages. Maintaining accountability also becomes tricky.
Fortunately, the shipping industry has benefited from the introduction of state-of-the-art hardware and software into common logistics operations. If you’re new to being a shipper, carrier, or third-party logistics partner, it helps to know how technology improves freight visibility.
As inflation and higher prices have impacted consumers, 73% of people have acquired a taste for private label brands and plan to keep buying them even as the economy improves.
In June, the Food Industry Association (FMI) released a report that said 41% of shoppers bought more private label items during last year’s spring months than before the pandemic. Inflation for a variety of commodities — including rent, fuel, and other consumer goods, in addition to food at home — has only gotten steeper in the last six months, so it makes sense that more consumers have looked to less expensive store brands. While higher prices from inflation likely led consumers to buy more private label items, a concentrated effort to improve their quality also could be a factor. In 2021, a survey from FMI found 91% of food retailers and manufacturers planned to ramp up their private label efforts significantly or moderately in the next two years. In addition, 58% of companies said they were adding new offerings focused on innovation.
A brand is extremely valuable. As your company grows, you want consumers to recognize you by the name of your company. Your brand provides your company with an identity. It tells your narrative and helps clients remember you in the future. Consistent labeling boosts your business’s image, making it a recognizable symbol.
Custom labels can make an excellent first impression on a customer. Whether you’re trying to attract the attention of children, young adults, or Baby Boomers, an eye-catching label with your branding is an easy way to catch their attention and inform them about your products or services.
Most of the sellers of handcrafted products use plain boxes to deliver the stuff to customers, but you can take advantage of this situation by using personalized sticker labels and premium packaging to drive more sales. According to the Shopify survey, 52 percent of consumers will likely make repeat purchases from an online merchant that provides premium packaging. While you may need more time to be ready to create custom shipping containers, a good label can help your handcrafted products stand out.
Using personalized labels or stickers for advertising and branding your handcrafted products can provide several benefits. It contributes to increased brand recognition and visibility. Remember, choose durable colors and print them on long-lasting materials if you want your stickers to stand out.
These should be waterproof and will stick in varying weather conditions, which makes them perfect to be applied to containers, bags, pallets, or wherever you need to label your product, and they won’t smudge or bleed under most outdoor conditions.
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