Canadian Packaging

WIND Mobile launches in Toronto

By Purchasingb2b staff   

General wireless

Toronto—WIND Mobile, a subsidiary of Globalive Holdings, today became the newest national wireless provider to join the Canadian market in over a decade.

WIND Mobile stores opened today in the greater Toronto area and will launch later this week in Calgary. The company will be rolling out in Vancouver, Ottawa and Edmonton in 2010. Outside of its coverage area it will provide national coverage through a roaming agreement.

"Today marks a new chapter for wireless in Canada," said Anthony Lacavera, chairman of Globalive and WIND Mobile.

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The WIND brand was created with input from the public. For more than a year, Canadians used the online Wireless Soapbox campaign and the WINDmobile.ca site.

—Photo: Ken Campbell (left), CEO of WIND Mobile and Anthony Lacavera, chairman of Globalive and WIND Mobile, celebrate at the official launch of WIND Mobile in Toronto. (CNW Group/WIND Mobile).

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