Canadian Packaging

Unilever US announces fragrance transparency initiative

By Canadian Packaging staff   

Food Safety General Coding & Labeling fragrance ingredient information SmartLabel Unilever United States What’s in our Products

New initiative to provide consumers with additional fragrance ingredient information for its personal care products.

ENGLEWOOD CLIFFS, NJ—Unilever United States, Inc. has revealed its new transparency initiative to provide people with access to additional fragrance ingredient information for its personal care products.

The initiative goes beyond labeling requirements to provide in-depth product and ingredient information and includes:

  • Fragrance Ingredient Disclosure through SmartLabel:  This year, Unilever will begin to voluntarily expand its current product ingredient lists available through SmartLabel to include the fragrance ingredients in a product’s formulation above 0.01% (100 parts per million). Unilever aims to complete the SmartLabel updates by the end of 2018;
  • What’s in our Products section on Unilever is launching a new webpage that provides additional product information, including its approach to developing safe products, explanations of ingredient types, answers to common questions, and access to SmartLabel.

“We believe this initiative will help consumers know more about the products they use every day and build further trust for their favorite Unilever personal care brands,” says Unilever United States executive vice-president of personal care Tamara Rogers.

In addition, several of Unilever’s U.S. personal care products are voluntarily labeled to meet the European Union’s current fragrance allergen labeling regulation. Unilever will expand this to its full U.S. personal care portfolio.


Easy Access with SmartLabel
All of Unilever’s U.S. food and mass market personal care products—totaling 1,800 products—currently participate in SmartLabel. As a U.S. industry initiative, SmartLabel provides people with an easy and fast way to get more information about their favorite products—beyond what can be provided on pack.

“Transparency is fundamental to running a sustainable business,” says Unilever North America president Kees Kruythoff. “Through SmartLabel and What’s in our Products, we are meeting the needs of our consumers who are increasingly mobile, online, and actively searching for products that are made responsibly and sustainably.”

Find more information on SmartLabel and Unilever products at

Find more information on “What’s in our Products” here:

About Unilever United States
Unilever is one of the world’s leading suppliers of food, home care, personal care and refreshment products with sales in more than 190 countries and reaching two-billion consumers a day. In the U.S., the portfolio includes brand icons such as Axe, Ben & Jerry’s, Breyers, Caress, Clear Scalp & Hair Therapy, Country Crock, Degree, Dollar Shave Club, Dove, Good Humor, Hellmann’s, I Can’t Believe It’s Not Butter!, Klondike, Knorr, Lever 2000, Lipton, Magnum, Nexxus, Noxzema, Pond’s, Popsicle, Promise, Q-tips, Seventh Generation, Simple, St. Ives, Suave, Talenti Gelato & Sorbetto, TIGI, TONI&GUY, TRESemmé and Vaseline. Unilever employs approximately 8,000 people in the U.S.—generating more than US$9 billion in sales in 2016.
For more information on Unilever U.S. and its brands visit:


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