Canadian Packaging

Unilever to acquire Seventh Generation

By Canadian Packaging staff   

General Seventh Generation Unilever Unilever North America

Acquisition of Vermont-based home and personal care products company adds to Unilever’s portfolio.

Unilever announced on September 20, 2016 that it has signed an agreement to acquire Seventh Generation, Inc., a North American home and personal care products company.

Based in Vermont, Seventh Generation is a pioneer in corporate responsibility and sustainable product innovations, including plant-based detergents and household cleaners. The company’s turnover exceeded US$200m in 2015 and it has seen double digit compounded annual growth over the past 10 years.

Seventh Generation has a comprehensive product portfolio and a distribution network covering the ‘natural’ category in grocery, mass merchandise and e-commerce channels.

Unilever’s Home Care president Nitin Paranjpe says: “Seventh Generation has long been a disruptor in the U.S. marketplace, leading the industry in sustainable innovation while attracting new generations of conscious consumers. This addition to Unilever’s product portfolio will help us meet rising demand for high-quality products with a purpose.”


Unilever North America president Kees Kruythoff adds: “We’re thrilled to add Seventh Generation to our brand portfolio, providing us with the opportunity to accelerate growth with our retail partners and connect in new ways with consumers. Adding Seventh Generation to Unilever’s portfolio of purpose-driven brands like Ben & Jerry’s and Dove demonstrates our continued commitment to the Unilever Sustainable Living Plan.”

Seventh Generation chief executive officer John Replogle says: “For 28 years, Seventh Generation has been creating products that are not only effective but also designed with environmental and human health in mind while demonstrating that business can have a greater purpose, serving not just profit but people and the planet as well. Today marks the next chapter and we’re proud to join Unilever and its shared vision for purpose-led business on a global scale. Working together we are confident we can have a positive impact on the health of billions of people around the world, truly fulfilling our mission of nurturing the next seven generations while transforming global commerce.”

Terms of the deal were not disclosed.

About Seventh Generation
Established in 1988, in Burlington, VT, Seventh Generation is one of the leading U.S. brands of household and personal care products, with products formulated to provide mindful solutions for the air, surfaces, fabrics, pets and people within the home and the community and environment outside of it. A pioneer in corporate responsibility, Seventh Generation continually improves ways to reduce its environmental impact, increase performance and safety, and create a more sustainable supply chain. To learn more about Seventh Generation products and business practices, visit


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