Canadian Packaging

TricorBraun issues statement on wine packaging industry

By Canadian Packaging staff   

General Bottling Andrew Bottene TricorBraun TricorBraun Winepak wine industry

Reaffirms commitment to 'Beyond The Bottle' solutions.

ST. LOUIS—TricorBraun WinePak, North America’s leading wine packaging solutions source, has issued the following statement on the wine packaging industry, according to senior vice-president Andrew Bottene:

For the past 35 years, TricorBraun WinePak has been a driving force in the wine packaging industry. As our industry’s leading wine bottle distributor, we have watched the industry grow and evolve, as we have continued to focus our efforts on delivering unique, custom packaging solutions for our many customers.

Today our industry, like many other industries, is shifting. Global competition continues to impact product quality, pricing and availability. New suppliers have entered our industry and traditional channels will continue to change. In some cases, long-standing manufacturers have made the decision to ‘sell direct.’

For our many customers, these shifts can be confusing. Questions such as, “Who should I buy from?” and “Should I simply opt for the lowest price?” become real decisions. For TricorBraun WinePak, these shifts provide an opportunity to reaffirm our unique and long-standing position in the wine packaging industry:


We are not simply a distributor of products, but a supplier of value. Many competitors can sell a bottle. At TricorBraun WinePak, we are in the business of selling success.

We are experts on the full-spectrum of wine packaging issues, not just the bottle. The wine business is a complex, relationship-driven industry. With an average of 20 years of experience each, our Packaging Consultants offer advice and expertise not found elsewhere.

We are not biased toward one product, or one set of products. As a true distributor, we source from all manufacturers and work to bring our customers the very best solution for their given situation. Our existing supplier partners will continue to be our existing supplier partners.

We focus on the right solution, not simply the next sale. With a 35-year history of building deep relationships with customers and suppliers, we are committed to upholding a reputation that always puts the best interests of our customer, first.

We balance scale with personalized service. We have sales of more than $150 million and our Fairfield, California, facility features more than 360,000 square feet of warehouse space and a $2-million auto repacking system. We have additional warehousing space throughout the major wine growing regions in America and Canada.

Our industry will continue to change, but we will not. Evolution in our industry is inevitable. We are committed to never stray from our focus of providing customers with better, more innovative solutions. As packaging options evolve, so too will our solutions.

TricorBraun WinePak proudly looks forward to continuing our industry-leading success now and well into the future.

TricorBraunWinePak is the largest wine bottle distributor in North America and a subsidiary of TricorBraun. With more than 115 years of experience, TricorBraun is one of the world’s leading suppliers of bottles, jars and other rigid packaging components with annual sales approaching US$1-billion and more than 41 locations in the United States, Canada, Mexico, Asia and Europe.

For company information, visit


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