Canadian Packaging

TricorBraun hires two new product design engineers

By Canadian Packaging staff   

General ricorBraun Design & Engineering Group TricorBraun

TricorBraun’s design engineers transform concepts into production-ready solutions.

OAK BROOK, Ill.—TricorBraun Design & Engineering Group has hired Jay Lee (right in photo) and Jeff Bersch as two new product design engineers. Lee began in November and Bersch in January.

The product design engineer at TricorBraun works with the industrial design team to transform 2D or 3D concepts into production ready solutions that can be properly molded. In addition, the design engineer engages closely with TricorBraun’s in-house mold development center and/or outside development partners. Lee and Bersch each bring an engineering background, technical expertise and talent to the award-winning Design & Engineering team.

Design development manager Marco Serrano says, “We feel very fortunate to have Jay and Jeff on our team. While each have a unique skill set, they share a tremendous enthusiasm for TricorBraun and the packaging industry.”

With a BFA in industrial design from the University of Illinois, Lee began his career as a design engineer at SRJ Inc. where he was responsible for new product design development or reverse engineering of existing products, specifically construction equipment attachments. He also worked as a concept designer at Almost Home Foundation building dog park expansions. Lee comes to TricorBraun from The Carlson Group where he was an engineer in the retail design industry.


“I’m very interested in learning more about consumer preferences and the important role this plays in package design and engineering,” explains Lee.

“Jay has the unique ability to think through and create ideas for both the design and engineering side of the package development process. This is not typically the case with engineering minds but it is a great advantage to have,” explains Serrano.

Bersch graduated with a BA in physics from the University of Minnesota and truly enjoys problem solving. He comes to TricorBraun from HealthPostures where he was a mechanical design engineer, designing ergonomic sit/stand office furniture.

While in college, Bersch was a lab teaching assistant for a 3D printing and additive manufacturing course for two years.

“I’m so excited about combining creativity with technical thinking in my new role to solve package engineering challenges for our customers. When I was a kid, I had a habit of taking things apart and putting them back together. I definitely have a passion for solving problems,” says Bersch.

TricorBraun Design & Engineering Group is a business unit of TricorBraun, one of North America’s leading providers of rigid packaging. Its team’s primary mission is to design, engineer and manage the development, production and commercialization of custom packaging solutions for personal care, cosmetics, healthcare, food and beverage, industrial household chemical and animal health products. It is supported by TricorBraun’s more than 40 offices globally, holding one of the largest inventories of rigid packaging components worldwide.

For more information about TricorBraun Design & Engineering Group, contact marketing communications manager Charmaine Laine via e-mail at or 630-645-1208. Company information available at


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