Canadian Packaging

Sweet sustainability: Smarties to divert 26 tonnes of plastic from Canadian landfills annually

By Strategic Objectives   


As Canadian consumers strive to make more sustainable food choices, there is growing expectation for brands to follow suit. According to a recent survey by Deloitte Canada, seven-in-10 Canadians (72%) opt to shop at food retailers that have strong sustainability or ethical practices. Similarly, the country’s sense of social purpose around food has deepened during the pandemic.

Yet shopping sustainably doesn’t mean abandoning the foods that Canadian families already know and love. In fact, Smarties – the iconic treat that Canadians have been enjoying for over 80 years – recently transitioned its main confectionery product packaging from plastic to paper, making it the first global confectionery brand to switch to paper packaging.

This shift will see Smarties help divert up to 26 tonnes of plastic from Canadian landfills each year – the equivalent of 26 million paper clips! Additionally, the paper used in new Smarties’ packaging is responsibly sourced and certified by third-party organizations including the Forest Stewardship Council and Sustainable Forestry Initiative.

The move to paper packaging marks a key milestone along Nestlé Canada’s journey to make all of its packaging recyclable or reusable by 2025 and to reduce its use of virgin plastics by one third in the same period.


The pandemic has unlocked a resolve in Canadians to do better – not just for the immediate future but for generations to come. Smarties is a playful treat that represents positivity and vivacity and it’s dedicated to creating a vibrant future for children and the planet.


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