Canadian Packaging

Storopack acquires Alternative 1999

By Canadian Packaging staff   

General Case Packing acquisition Alternative 1999 s.r.l. Protective packaging Storopack Storopack Italia s.r.l.

Acquisition provides Storopack with a stronger presence in the Italian market for protective packaging products.

Effective January 1, 2015, Storopack, a specialist in protective packaging, has acquired 100 per cent of the shares in the Italian company Alternative 1999 s.r.l.

Founded in 1999, Alternative has been Storopack’s Italian partner since then for the sales of Paperplus paper padding and Airplus air cushions (see image above), adding Foamplus foam padding in 2008.

This step gives Storopack its own subsidiary in the Italian market, thus improving accessibility to local customers for protective packaging.

As part of the integration the company will also be renamed Storopack Italia s.r.l. within the coming weeks.


The company headquarters, office and service operations are located in Cento, near Bologna, Italy. In 2014, Alternative had total sales of almost €6-million (~CDN $8.16-million), with  Storopack expecting a further increase in sales for the current year.

Alternative company founder Andrea Salustro will support Storopack in integrating Alternative into the group, and will be responsible for activities in Italy.

“The most important goal of the acquisition is to increase our market share in protective packaging solutions with Airplus, Paperplus and Foamplus,” explains Storopack packaging division EMEA president Birger Johnsen. “The enhanced presence, together with our well-established sales team, lays the foundation for further growth and ensures we have a good market position as a supplier of protective packaging and system solutions right across Italy.”

Storopack is a worldwide group of companies headquartered in Metzingen, Germany, and founded in 1874. Its packaging division has locations in Europe, North America, South America and Asia. Its products are available in more than 40 countries through distributors.

For company information, visit


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