Shaken not stirred
A package created by RPC Barrier Containers shakes up the World Food Innovation Awards.
May 27, 2015
by Canadian Packaging staff
RPC Barrier Containers’ innovative multilayer plastic pot for the recently-launched Shake Me pasta range from Soulié Restauration, part of William Saurin, has been named as Best Convenience or On-the-Go Packaging at the prestigious 2015 World Food Innovation Awards.
Designed to celebrate excellence and innovation across every category of the global food industry, the World Food Innovation Awards attracted over 340 entries from 30 countries across the 16 categories.
The Shake Me pot was recognized for helping to bring the principle of the shaker pack—where ingredients are shaken and mixed together immediately before eating—to pasta dishes. Each pack contains a sauce topped with pasta which is then microwaved and shaken for instant enjoyment. Keeping the pasta and sauce separate until the last moment helps to preserve the texture of the pasta.
The bespoke solution from RPC comprises a thermoformed PP/EVOH/PP (Polypropylene/Ethylene vinyl alcohol/Polypropylene) 590ml multilayer pot from RPC Bebo Plastik, which delivers an ambient shelf life of 18 months.
The injection molded PP lid from RPC Bramlage provides a tight hermetic seal with the pot to prevent leakage of the sauce.
The lid incorporates a bayonet system with two closed positions—the first seals the pack after filling and while on shelf; the second is the position used for reheating by the consumer.
The lid also features 52 small holes to allow steam evacuation during microwaving, while its design allows the incorporation of a fork underneath for on-the-go consumption.
The pasta and sauce are retorted in the pot after filling before the addition of the lid. The technical teams at the two RPC sites worked closely together to ensure a perfect seal between pot and lid, particularly during the shaking stage.
The attractive pot design offers easy handling for the consumer. Aimed at the 18 – 25 year group in particular, the pack’s bright orange color is complemented by an eye-catching sleeve for maximum on-shelf branding while the lid features a matte effect and incorporates the William Saurin logo with a glossy effect finish.
“Looking at the latest trends from around the world daily we are always excited by the amount of innovation produced by the food industry,” says FoodBev media director Bill Bruce. “This year has been no exception and the amount and quality of entries proves this.
“This year we saw products we are expecting to storm the market place; they were products that had a good overall concept, excellent packaging and fill niches which are growing and on trend.”
This latest success for RPC underlines the company’s long-standing working relationship with William Saurin and its skills in multilayer packaging.
“The Shake Me pot was very much a collaborative project,” comments Yvan Dourthe of RPC Barrier Containers. “As well as highlighting our abilities in multilayer design and technology, it also ideally demonstrates how effective packaging can help to bring a new concept successfully to market.”
Company information can be found at www.rpc-barriercontainers.com.