Samova choses NatureFlex for its compostable tea sachet envelopes
German tea company, samova, has chosen Futamura’s renewable and compostable NatureFlex™ films for its tea sachet envelopes. NatureFlex™ cellulose films, available in clear, metallised and coloured are a sustainable packaging alternative to conventional films. samova are so proud of their compostable tea sachets that they have prepared a broad marketing campaign promoting them. This includes a cross-section image (shown) of the tea sachets buried in the earth, nicely indicating that they are compostable. Several videos are also launched on YouTube, Instagram and Facebook, showcasing just how easily the packs compost at home.
NatureFlex™ films are derived from wood pulp sourced from certified responsibly managed plantations. They are also certified for home composting by TÜV Austria, while meeting all standards for EN13432 (and international equivalents such ASTM D6400) for industrial composting. The compostable films offer outstanding technical performance; excellent flavour, aroma and mineral oil barriers. They ensure enhanced product protection and a shelf life that can be trusted. As such, they are ideally suited for tea packaging.
Joachim Janz, Futamura Sales Manager- Germany & Denmark, said; “It is a real pleasure to work with samova. They have recognised that our films not only honour their ethical brand ethos, but offer a different end of life option by granting the premium aroma protection they need for their series of exclusive and speciality teas.”
As the sustainability topic is a general target to be shared samova gets the opportunity to place its dedicated sales displays, with the compost logo, in specific supermarket aisles.
Esin Rager, Founder of samova: “After a long search, we are very pleased to have finally found a material, NatureFlex™, which meets our highest demands for environmentally responsible and a circular economy, while also offering even better product safety. Our collaboration with the committed team from Futamura is a sustainable business partnership in every respect.”