Canadian Packaging

Revlon appoints new president of Elizabeth Arden & Fragrances

By Canadian Packaging staff   

General Elizabeth Arden & Fragrance Inc. Revlon Serge Jureidini

Serge Jureidini joins Revlon as president of Elizabeth Arden & Fragrances.

NEW YORK—Revlon, Inc. announced that Serge Jureidini will be joining the company as president of Elizabeth Arden & Fragrances, reporting directly to Revlon president and chief executive officer Fabian Garcia.

Jureidini spent nearly 20 years at L’Oréal in management roles of increasing responsibility in the Luxury Division in EMEA (Europe, Middle East and Africa), Asia and North America, including his latest positions in New York as president of the designer fragrances division and president of Lancôme USA. He most recently served as president and chief executive officer of Arcade Beauty, a private equity-owned global company focused on multisensory sampling solutions for the beauty industry.

Says Garcia: “As we continue to build and strengthen our portfolio of iconic brands, Serge’s over 25 years of experience in the beauty industry, across all product categories, as a supplier to the industry and leading brands in the prestige channel, will help us achieve our growth ambitions.

His extensive knowledge of the prestige and specialty channels and leadership experience with both multi-category franchise brands and fine fragrances make him a great fit for this strategic role. We are delighted to have Serge join the team of industry leaders that we are assembling to advance our growth strategy and position Revlon as a world-class beauty leader.”


In his new role, Jureidini will lead the strategic direction and growth priorities for both the Elizabeth Arden brand and Global Fragrances.

He will succeed both JuE Wong, president of Elizabeth Arden who has decided to leave the company effective March 31, 2017, and George Cleary, president Fragrances, who recently left the company.

About Revlon, Inc.
Revlon has developed a long-standing reputation as a color authority and beauty trendsetter in the world of color cosmetics and hair care. Since its breakthrough launch of the first opaque nail enamel in 1932, Revlon has provided consumers with high quality product innovation, performance and sophisticated glamour. In 2016, Revlon acquired the iconic Elizabeth Arden portfolio of brands, including its leading designer, heritage and celebrity fragrances. Today, the Revlon Beauty’s Group’s diversified portfolio of brands is sold in approximately 150 countries around the world in most retail distribution channels, including mass, salon and prestige. Revlon ranks among the top 20 global beauty companies, with product offerings in color cosmetics, skincare, hair color and care, beauty tools, men’s grooming products, anti-perspirant deodorants and other beauty care products fragrances under brands such as Revlon, Elizabeth Arden, Revlon ColorSilk, Revlon Professional, American Crew, Almay, Mitchum, Cutex, Elizabeth Taylor, Britney Spears, Juicy Couture, Curve, John Varvatos and Christina Aguilera. Visit for the latest news and information about Revlon and its brands.


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