Canadian Packaging

Retail Council of Canada reveals winners of the 31st annual Canadian Grand Prix New Product Awards

By Retail Council of Canada   


TORONTO, May 30, 2024: Retail Council of Canada (RCC) proudly announces the winners of the 31st Annual Canadian Grand Prix New Product Awards. Celebrated at the industry’s illustrious Canadian Grand Prix New Products Gala last night, this year’s 38 winners shine a spotlight on exceptional quality and innovation in new products introduced in 2023 by a diverse range of businesses. These include established retailers, suppliers, boutique shops, and family-owned enterprises from coast to coast.

Innovative Trends

This year’s winners showcase a remarkable array of high-quality products and distinctive flavour profiles. Many also deliver outstanding value, positioning them as exciting new additions to Canadians’ weekly shopping lists, enhancing everything from mealtime options to late-night indulgences.

Outstanding Achievements


The 2024 winners mirror shifting consumer preferences and industry dynamics, embracing trends such as high-protein and vegetarian snacking alternatives, sustainable packaging solutions, and diverse multicultural flavours, underscoring the ingenuity and dedication to excellence within Canadian manufacturing.

Several companies distinguished themselves with awards across multiple categories, including:

  • Saputo Dairy Products Canada G.P.,
  • METRO Inc.,
  • Pattison Food Group,
  • Big Mountain Foods,
  • Demetres,
  • Federated Co-operatives Limited

Additionally, special accolades were awarded to:

  • Demetres was honoured with the All-Canadian trophy for their Demetres Ice Creams.
  • Sobeys Inc. was recognized with the Ethnic Product award for Chalo! Signature Basmati Rice.
  • Big Mountain Foods earned distinction with the Innovation and Originality award for their Soy Free Tofu.
  • Balzac’s Coffee Roasters was lauded for Innovative Packaging with their Anniversary Blend.
  • Federated Co-operatives Limited claimed the Overall Consumer Value Award for their Co-op Gold Feta Cheese.

To explore the complete list of this year’s winners, please visit

Flipp, the Gala’s presenting sponsor, will feature this years’ Canadian Grand Prix New Product Awards winners prominently in their upcoming flyer, further spotlighting these standout products to new audiences across Canada.

Awards of Distinction

The Gala also honored two outstanding leaders with prestigious 2024 Canadian Grand Prix Awards of Distinction for their remarkable contributions to the retail industry and their communities. Michael Medline, President and CEO of Empire Company Ltd. and Sobeys Inc., was recognized with the Trailblazer Award, and Dino Bianco, CEO of Kruger Products was honoured with the Lifetime Achievement Award.

About Retail Council of Canada

Retail is Canada’s largest private-sector employer, with over 2.3 million Canadians working in our industry. This sector is a major economic contributor, generating more than $93 billion annually in wages and employee benefits. In 2023, core retail sales (excluding vehicles and gasoline) exceeded $502 billion. Retail Council of Canada (RCC) members account for more than two-thirds of these core retail sales and 95 per cent of the grocery market. Our membership extends across the country, embracing over 54,000 storefronts in diverse formats such as department, grocery, specialty, discount, independent retailers, online merchants, and quick service restaurants. As the Voice of Retail™ in Canada, RCC, a not-for-profit, industry-funded association, proudly represents retail businesses of all sizes, from small independents to large national chains, in communities nationwide.


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