Canadian Packaging

Quad/Graphics expands executive leadership

By Canadian Packaging staff   

General advertising BlueSoho branding Eric Ashworth Joel Quadracci Quad/Graphics

Eric Ashworth promoted to executive vice-president of product solutions and market strategy.

SUSSEX, WI—Quad/Graphics, a leading global provider of print and marketing services, has expanded its executive leadership team to support its ongoing transformation as an innovator of new, complementary products and marketing services that help clients increase engagement, response and revenue across channels while reducing their total cost of production and distribution.

Eric Ashworth has been promoted to executive vice-president of product solutions and market strategy , a role in which he will work directly with chairman, president and chief executive officer Joel Quadracci and other company executives to create and advance strategies that support the company’s transformation.

“It’s clear that the world of marketing continues to be upended by technology,” says Quadracci. “Today’s consumers are in control of when and how they engage with content across a growing number of media channels. This has created a crisis of measurement for many of our clients on how to optimize their marketing spend to break through the clutter, engage with the end user, and increase response and loyalty. By the same token, this has created an opportunity for both Quad and our clients to innovate marketing approaches in bold, new ways that create value, such as connecting the power of print with mobile technologies to extend content. We are focused on innovative offerings that help our clients improve their performance, and have promoted Eric Ashworth to help us create and advance strategies that support our path forward. We will capitalize on Eric’s expertise in developing new businesses and identifying differentiating business models to transform our offering – and our value – to clients.”

Adds Ashworth: “We recognize that clients need to connect content across channels and measure how each channel influences and impacts the other. Our goal is to deepen our relationships with our clients – many of which manage iconic global brands – to better understand their business challenges and opportunities, and then provide them with fully integrated solutions that improve performance and help them succeed amidst an ever-changing media landscape.”


Ashworth is a growth-focused leader with more than 25 years in business. Before joining Quad/Graphics in 2015, he was president of SGK, Inc. (parent company of Anthem Worldwide, BrandImage and Schawk!). He joined SGK in 2003 and held positions as chief strategy officer and chief growth officer before becoming pesident in 2012. Previously, Ashworth and two colleagues founded BlueMint Associates, a next-gen integrated marketing services startup that was acquired by SGK. Ashworth also has served in various marketing roles with companies including Colgate-Palmolive, The Clorox Corporation and Levi Strauss & Co. Ashworth holds an MBA from the University of San Francisco and a bachelor’s degree in marketing from San Francisco State. His work has earned numerous CLIO awards for communications and design, and EFFIE awards for advertising effectiveness.

Ashworth maintains his role as president of BlueSoho, a business that helps clients coordinate complex cross-media programs, turning shoppers into buyers and buyers into loyal brand advocates through marketing services that include campaign development, shopper activation, and mobile and digital programming. Additionally, he maintains responsibility for the company’s in-store marketing solutions.

About Quad/Graphics
At the forefront of innovation for 45 years, Quad/Graphics is a leading print and marketing services provider focused on helping brand owners market their products, services and content more efficiently and effectively across media channels. With a consultative approach, worldwide capabilities, leading-edge technology and single-source simplicity, Quad/Graphics has the resources and knowledge to help a wide variety of clients in distinct vertical industries, including but not limited to retail, publishing, healthcare, insurance and financial. The Company helps its clients perform better in today’s rapidly changing world through the integration of print products with complementary services to improve efficiencies, reduce costs, lift response and increase revenue. Quad/Graphics provides a diverse range of print and related products, services and solutions from multiple locations throughout North America, South America and Europe, and strategic partnerships in Asia and other parts of the world.

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