People, machines and fist bumps
Germany chancellor Angela Merkel and Mexico president Peña Nieto set the tone on day one of the HANNOVER MESSE/CeMAT double-header. Asked to shake hands with a robot, they both went for the more casual fist bump – a symbol for the relaxed, natural interaction of humans with digitization, robots and machine learning.
April 27, 2018 By Andrew Joseph
HANNOVER, Germany—”Technology is not about competing with us humans; it’s about assisting us. That is the core message conveyed by this trade fair, which has again underscored Hannover’s reputation as a global hotspot for the digital transformation of industry,” says Dr. Jochen Köckler, chairman of the managing board at Deutsche Messe, at the close of HANNOVER MESSE and CeMAT, held April 23-27, 2018 in Hannover, Germany.
He continues: “The focus here has clearly been on the human element: We’re the ones making the decisions and setting the course. The interaction of humans with machines and IT adds up to a huge competitive gain across manufacturing, logistics and the energy industry.”
Under the motto of “Integrated Industry – Connect & Collaborate”, a total of 210,000 visitors seized the opportunity to explore the innovations on display.
A total of 5 800 exhibitors were present at HANNOVER MESSE and CeMAT.
Topics like machine learning, artificial intelligence, industrial IT platforms, the expansion of power grids for eMobility, the use of robots and autonomous systems in production and intralogistics, and the role of workers in the integrated factory were the subject of intense debate at the stands of exhibitors at the event. As the official partner country, Mexico profiled itself as an innovative business partner and industrial location.
“Businesses have successfully negotiated the first steps on the path towards digitized, connected production and are now firing up for the second stage of the journey,” reports Thilo Brodtmann, executive director of the German Engineering Federation (VDMA).
“New platform-based business models, the use of digital twins and initial experiences with machine learning – all of this is set to play an increasingly important role in the mechanical engineering sector. Hannover Messe is a place where people present and discuss the shape of things to come, and we are once again highly satisfied with the outcome of the show,” he continues,
He says that the VDMA believes that automation, software and intralogistics will continue to define the character of HANNOVER MESSE.
“HANNOVER MESSE has once again confirmed it is the definitive home base for the global transition to Industry 4.0. Extended value creation networks, new forms of human-machine collaboration, and the increasing integration of artificial intelligence into production operations: These remain the key features of digitization and connectivity, and were once again first unveiled here in Hannover. All of this requires even more connectivity, which is why the German Electrical and Electronic Manufacturers’ Association (ZVEI) has been calling for an industry-capable 5G network right from the start,” said ZVEI Executive Director Dr. Klaus Mittelbach. “This trade show has conveyed two other key messages. First, that we can only advance down the road to technological progress and social prosperity by teaming up and working together – not by protectionism or isolation. And second, that bringing young students into direct contact with technology – as we have done at this event – is a great way to kindle their interest. And we have to do even more to attract their attention, for they represent tomorrow’s urgently needed workforce.”
Out of a total of 210 000 visitors at the fair, more than 70,000 of them came from abroad, for an international share of 30 percent. China headed the foreign visitor statistics with a total of 6,500, followed by the Netherlands (5,300), Poland (2,700) and the United States (1,700). A total of 1,400 visitors attended from Mexico, which was this year’s featured Partner Country.
Central trends highlighted at Hannover this year included the ongoing convergence between IT and mechanical engineering, industrial IT platforms and other new business models, and the imminent impact of artificial intelligence on the factory environment. The exhibitors in the automation halls profiled drive technology and fluid power as a key driver of digitized and integrated manufacturing.
The close integration of production and logistics was a key topic in the CeMAT halls – unsurprisingly, since the digital factory simply cannot work without intelligent logistics systems. Product highlights included industrial trucks, autonomous shuttles, order-picking robots and complete systems.
Further highlights consisted of assistance systems like exoskeletons, AR goggles, and above all robots. Agile fabrication and intralogistics rely on autonomous transport systems, drones and intelligent personal assistants (IPAs). The trend towards human/machine collaboration continues unabated.
Meanwhile, displays in the energy-related halls centered on energy efficiency in direct correlation with climate protection. The focus was on decentralized, smart energy systems and infrastructure solutions for the environmentally friendly mobility of the future.
Impressive innovative performance was also demonstrated by subcontractors and development partners, who revealed approaches to connecting operations with customers for seamless efficiency. Multi-material and lightweight concept design are opening the way to a complete rethinking of structural components, resulting not just in cost-cutting and greater efficiency, but also improved performance.
More than 160 Mexican businesses were at the fair to present their products and innovations. Germany federal chancellor Angela Merkel and Mexico president Enrique Peña Nieto agreed that progress and prosperity could only be achieved via open markets.
Mexico’s participation therefore fit perfectly into the context of the international free trade agreement concluded last Saturday between Mexico and the European Union, with 99 percent of goods between both parties to be traded in future free of tariffs.
The next HANNOVER MESSE will be staged from April 1-5, 2019, with Sweden as the official partner country. The next CeMAT will run parallel to HANNOVER MESSE from April 20-24, a year later in 2020.
Deutsche Messe AG
As one of the world’s foremost organizers of capital goods trade fairs, Deutsche Messe (Hannover, Germany) stages a rich array of events at venues in Germany and around the globe. With 2017 revenue projected to total about 357 million euros, Deutsche Messe ranks among Germany’s top five tradeshow producers. With more than 1,200 employees and a network of 58 sales partners, Deutsche Messe is present in approx.100 countries.