The Pentawards 2010 handed out its awards on September 30, 2010 at the Belgo-European pavilion of Expo Shanghai 2010 in China.
“For this fourth edition, we registered more than 850 entries from 38 countries,” explains Brigitte Evrard, co-founder of the Pentawards. “We are very satisfied with this edition 2010 which, in spite of the serious economic crisis and the overall reduction of costs, registered a 13 percent increase in entries. The packaging on show was of excellent quality, but we also noted far greater caution in creativity – undoubtedly due to the conditions on the market which require less risk taking."
The big winner was the “HOYU3210” bottles, presented by ADK (Japan) – see photo above, winning the prestigious Diamond Pentawards – Best of the Show 2010. (A list of other award winners can be found below.)
The Platinum Pentawards that crown the best packaging in the five major categories have gone to:
Beverages – Eduardo del Fraile (Spain), for Lascala, three Spanish wines dedicated to the Chinese market;
Food – Kolle Rebbe (Germany), for The Deli Garage;
Body – CBX New York (USA), for U by Kotex;
Other Markets – Identis (Germany) for out_of_ark, the wild bags;
Luxury – Brandimage (France) for Oriens of Van Cleef & Arpels.
In addition to the Diamond and Platinum prizes, 39 Gold Pentawards in 44 categories were also given out, along with Silver and Bronze awards. A full list is available at www.pentawards.org.