Packaging helps unique egg product sell in U.S.
SuperLock from RPC Superfos helps sell food product so unique that it created its own category for convenience foods.
September 1, 2016
by Canadian Packaging staff
It’s not eggs in a jar, rather it is a vegetable mix for egg dishes called Scramble that uses the SuperLock pack from RPC Superfos—and its all rather successful in the U.S.
Launched by start-up company CleverFoodies, the unique Scramble product makes it easier to cook fast and delicious scrambled eggs, omelettes, or frittatas. Users simply whisk a few eggs with milk or water, add their favorite Scramble mix-in, cook, and enjoy.
The three varieties of innovative Scramble vegetable mix—Leafy Greens, Rancheros, or Mediterranean—are retailed in the chilled section, next to the eggs.
The injection molded SuperLock pack has the format and feel of a jar, yet is made of polypropylene. With a double-sided print on the click-on screw lid, the pot allows maximum space to share brand messages and cooking instructions.
“The SuperLock pack is new to the American market and therefore it is a good match for a new product category,” explains CleverFoodies owner and co-founder Marc Gascon. “The lid differentiates our products from others and its oxygen barrier gives us the desired shelf life.
“Our products’ success rests on several factors: we bring something new, natural and tasty to the egg section in the counter. We have a partnership with leading egg distributors, and we have the right pack that lets us use clear and colorful illustrations and leaves space for cooking instructions. We are pleased with the SuperLock pot, which is eye-catching and conveys the quality of our product.”
Scramble is so unique, that it has created its own new product category for convenience food, and has been attracting customers in more than 3,000 supermarkets across America, including SuperTarget and Publix. It has even appeared on the weekly TV series Power Pitch on CNBC, where founders of start-ups try to convince a panel of experts that their business has the necessary ingredients for success.
For more information on the packaging from RPC Superfos, visit www.rpc-superfos.com.