Canadian Packaging

ORBIS and Milwaukee World Festival Inc. partner on new sustainability efforts for Summerfest

By ORBIS Corporation   


OCONOMOWOC, Wis. — Aug. 19, 2021 — ORBIS® Corporation, an international leader in reusable supply chain packaging, is the Official Sustainability Partner of Milwaukee World Festival, Inc. (MWF), the producers of Summerfest, “The World’s Largest Music Festival.” As MWF’s Official Sustainability Partner, ORBIS will supply 130 new recycling bins to be used all season at ethnic and cultural festivals, public gatherings, concerts and private corporate events at Henry Maier Festival Park.

“Milwaukee World Festival, Inc. is excited to partner with a company that has proven expertise and a history of successfully helping companies improve their sustainability,” said Don Smiley, president and CEO of Milwaukee World Festival, Inc. “We look forward to partnering with ORBIS to increase recycling throughout the grounds and educate park visitors about recycling.”

MWF maintains Henry Maier Festival Park, located on 75 acres along the shores of Lake Michigan in Milwaukee, Wisconsin. Each year, the park has an average of 1.3 million visitors. This initial sponsorship represents the start of a partnership with MWF focused on sustainability and recycling. In year one, the partnership will increase recycling bins for cups, silverware and other single-use plastic waste throughout the festival grounds. In subsequent years, MWF plans to add recycling bins and expand educational programming around recycling.

“At its core, ORBIS helps its customers reduce their overall environmental impact,” said Breanna Herbert, product manager and sustainability lead at ORBIS. “We’re proud to bring our extensive recycling and sustainability knowledge to this exclusive partnership and look forward to seeing the environmental impact we’ll be able to generate through these initiatives.”


Beyond this partnership, ORBIS has a strong focus on recyclability. For example, 100% of ORBIS’ core products are made with recycled content and, at the end of their service life, reusable pallets, totes and bins can be fully recycled into other useful products. Its “Recycle with ORBIS” program is designed to efficiently recover, recycle and reprocess packaging products at the end of their service life, preventing them from entering the solid waste stream.

For more information on ORBIS sustainability efforts, please visit:

About ORBIS Corporation
Celebrating its 25th year in 2021, ORBIS — powered by Menasha — is built on more than 170 years of material handling expertise. ORBIS helps world-class customers move their product faster, safer and more cost-effectively with reusable totes, pallets, containers, dunnage and racks. Using a proven approach, ORBIS experts analyze customers’ systems, design a solution and execute a reusable packaging program for longer-term cost savings and sustainability. Using life-cycle assessments to compare reusable and single-use packaging, ORBIS also helps customers reduce their overall environmental impact. ORBIS is a part of Menasha Corporation, one of the oldest family-owned manufacturers in the United States. As a steward of sustainability, ORBIS is committed to a better world for future generations. Headquartered in Oconomowoc, ORBIS has more than 2,500 employees and 55 locations throughout North America and Europe. For more information, please visit or

About Milwaukee World Festival, Inc.
Milwaukee World Festival, Inc. is an independent, private 501(c)(3) corporation founded in 1965 that produces Summerfest, presented by American Family Insurance, a nine-day festival that generates approximately $187 million in economic impact for the community each year.  Milwaukee World Festival, Inc. also maintains and improves Henry Maier Festival Park, located on 75 acres on the shores of Lake Michigan in Milwaukee, WI.  In addition to Summerfest, Henry Maier Festival Park hosts a variety of ethnic and cultural festivals, concerts, walks, runs, and other special events, attracting nearly 1.3 million people.  The mission of the organization is to promote an understanding of different ethnic cultures, the histories and traditions of various nationalities, harmony in the community, civic pride and provide a showcase for performing arts, activities, and recreation for the public and employment.


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