Canadian Packaging

No two Nutella labels alike

By Canadian Packaging staff   

Design & Innovation General algorthym label creation Menu Inc. Nutella Ogilvy & Mather Italia

Nutella 'hired' an algorithm to design new jars for Italy market, with all 7-million jars selling out in a month.

Ad agency creates an algorithm to design individual product labels—that’s nuts. And that’s just fine by Nutella.

To read more about how Ogilvy & Mather Italia helped Nutella sell a lot of product, click HERE for the full story on the Menu Inc. website.


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