Canadian Packaging

New website launched for Atlantic Packaging Products

The new corporate website is a part of the company's brand rejuvenation strategy.


July 5, 2013
by Canadian Packaging Staff

Toronto—Atlantic Packaging Products has launched announced a new corporate website as part of an initiative to better connect the Atlantic brand with current and future customers.

According to Luis Prior, Atlantic’s director of marketing & business development, the website is designed to informative, easy to navigate and, of course,  to drive the rejuvenated Atlantic brand.

“Over the past year, we’ve been focused on re-energizing the Atlantic Packaging brand. We want to better connect with our customers and establish Atlantic as a truly innovative and sustainable packaging supplier,” says Prior adding that the new website will provide Atlantic Packaging with a dynamic platform to drive innovative product launches like SmartCorr, one of the company’s new high performance products, while demonstrating the value of Atlantic’s other products and services.

Prior adds: “As a company, Atlantic Packaging offers so much more than just corrugated packaging and we want to make sure the website introduces all of the products and services we provide.”

Because today’s competitive packaging market often boils down to who can provide additional value beyond the product, Atlantic Packaging with its vertically integrated business model is positioned to do just that.

Atlantic Packaging also recently launched an internal intranet as part of its initiatives.

“We recognize Atlantic employees as our key brand ambassadors and the new intranet allows them to stay connected to the brand and become infused in Atlantic’s culture,” sums up  Prior. “People are excited. There’s a terrific energy across the company that’s resonating to our customers, and we have every intention of maintaining that momentum.”

Atlantic Packaging Products has been in business since 1945, and features key business divisions of: corrugated and flexible packaging; displays; supply and inventory management; recycling and mills to provide customers with a total packaging solution.

Check out the new Atlantic Packaging website: www.atlantic.ca.






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