Canadian Packaging

New VP and GM For Fasson Roll N.A.

By Canadian Packaging Staff   

General Avery Dennison

Avery Dennison Corporation, headquartered in Pasadena, CA, has named Darrell Hughes as its new vice-president and general manager for Fasson Roll North America, a division of the Fortune 500 company headquartered in Mentor, OH.

Responsible for the strategic development and growth of the North American Roll Materials business, Hughes will spearhead initiatives targeting sales profitability through innovation and new products, differentiated service programs and value-added selling initiatives.

Hughes brings more than twenty years of business management and product development experience to his new position. He most recently was the president and general manager of SABIC Innovative Plastics, Specialty Film and Sheet Business, Mount Vernon, Ind. SABIC Innovative Plastics is a $6 billion division of Saudi Basic Industries Corporation (SABIC) and was formerly GE Plastics, which SABIC acquired in 2007.

"Darrell’s business development and market strategy experience provide an exceptionally strong point of leverage for Avery Dennison as a developer of innovative packaging solutions that address the needs and insights of our converter customers and their customers," says Don Nolan, group vice-president, Roll Materials.


Avery Dennison is a global leader in pressure-sensitive technology and materials, retail branding and information solutions, and organization and identification products for offices and consumers. A division of Avery Dennison, Roll Materials manufactures and markets products under the well-known Fasson brand name, including pressure-sensitive and non-adhesive coated papers, films and foils. Roll Material products are widely used in brand identity, bar-code labeling systems, product identification and other applications by label converters and consumer product companies.

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