Canadian Packaging

New SIG hot-beverage carton is perfect for microwaves

By Canadian Packaging staff   


NEUHAUSEN, Switzerland – Packaging corporation SIG has developed a new kind of hot-beverage carton designed specifically to protect drinks during microwave heating.

SIG’s new Heat&Go aseptic carton pack uses a leading microwave-friendly solution, according to a press release sent out by the company on Tuesday. Aluminum-free, the Heat&Go carton can be heated in microwaves anywhere, in stores, cafés, or offices.

“Our new high-barrier aseptic carton, Heat&Go, can be heated in the microwave up to 60 degrees Celsius, with a recommended temperature of 50 degrees Celsius,” Ali Kaylan, SIG’s vice president of global marketing, said in a press statement on Tuesday.

Kaylan added that Heat&Go would allow brands and co-packers “to launch innovative nutritional hot beverage products into new channels and categories.”

Heat&Go can be produced on existing SIG filling machines with a simple one-time upgrade, allowing it to run standard and aluminum-free material structures, the Swiss manufacturer stated in the release. Because the aluminum foil has been replaced with a high-barrier film and a light blocking pigment, the carton protects hot drinks from ingress, flavour migration, light, and water. SIG recommends it for still drinks, low-viscosity, sensitive, enhanced juice, and liquid dairy beverages.

According to the release, SIG was motivated to develop Heat&Go by research about hot-beverage consumers, especially those in Asia. These people prefer hot drinks that they can take with them for consumption on the go. SIG itself has conducted market research in China, finding that 72 per cent of consumers there are not satisfied with current heating methods for on-the-go beverages. New methods of quick, convenient heating have been in demand, especially for workers with spending money and limited time.

SIG expects Heat&Go to do well in the Asian market, in which consumers are drawn to differentiation and innovation, the release said.

Established in 1853, SIG specializes in delivering food products to people in safe, sustainable, and affordable packaging. It serves customers and employs more than 5,000 people in more than 65 countries.

Image courtesy of SIG


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