Canadian Packaging

New mission for Mars

Several seasoned Mars, Incorporated leaders promoted in Petcare, Food, Sales and Marketing.


October 7, 2014
by Canadian Packaging Staff

MCLEAN, VA—Mars, Incorporated has announced that Todd Lachman, current President, Mars Global Petcare, has decided to leave Mars at the end of 2014 to relocate his family to San Francisco.

Lachman has been with Mars for eight years, first leading the Chocolate North America and Latin America business before moving into the lead role of the Mars Global Petcare business.

Poul Weihrauch has been appointed as president Mars Global Petcare, effective January 1, 2015.

Weihrauch is currently global president of Mars Food. He also has accountability for Mars Drinks and European Multisales. After six years with Nestle, he joined Mars in 2000, and since then has worked in multiple categories, including Chocolate, Wrigley, Food and Drinks.

Fiona Dawson, currently Regional President of Chocolate UK and Global Retail, will step into the role of global president, Mars Food with accountability for Mars Drinks and European Multisales. Dawson began her Mars career in sales in 1988 as a graduate trainee. After many years in Multisales in Ireland, the Netherlands and Belgium, she became the head of the UK Chocolate business in 2005 and has since also added responsibility of the Mars Retail Group.

Andrew Clarke, currently regional president Petcare for Latin America, will become Mars, Incorporated’s new chief customer officer and a member of the Mars Leadership Team, effective February 15, 2015. This is a critical job responsible for driving strategic initiatives related to customers. Coming from Marks & Spencer, he began with Mars in 2000 in UK sales and over the next seven years took on increasing responsibility in the function as he moved between the Pet Specialty, Impulse and Grocery teams. Since then, Clarke has taken multiple general manager roles across the business.

Bruce McColl, Mars’ chief marketing officer is being made a member of the Mars Leadership Team. Since joining Mars in 1992 in Australia as a brand manager, over his 22 years in marketing at Mars, Bruce has worked across Mars’ business brands, categories and geographies. His stewardship of Mars global agency relationships and collaboration with the company’s worldwide marketing community have resulted in brand-building, and award- winning marketing that is increasing reach with consumers all over the world.

“We are thrilled to have such great talent within the organization and proud of the growth that these leaders have demonstrated over the years,” says Grant F. Reid, office of the president, Mars, Incorporated. “These great leaders have an average of more than 19 years of experience in leadership at Mars, and they are a testament to how well our development programs at Mars works.”

About Mars, Incorporated
In 1911, Frank C. Mars made the first Mars candies in his Tacoma, Washington kitchen and established Mars’ first roots as a confectionery company. In the 1920s, Forrest E. Mars, Sr. joined his father in business and together they launched the MILKY WAY bar. In 1932, Forrest, Sr. moved to the UK with a dream of building a business based on the objective of creating a “mutuality of benefits for all stakeholders” – this objective serves as the foundation of Mars, Incorporated today. Based in McLean, Virginia, Mars has net sales of more than $33 billion, six business segments including Petcare, Chocolate, Wrigley, Food, Drinks, Symbioscience, and more than 75,000 Associates worldwide that are putting its Principles into action to make a difference for people and the planet through its performance.

Mars brands include: Petcare – PEDIGREE, ROYAL CANIN, WHISKAS, KITEKAT, BANFIELD Pet Hospital and NUTRO; Chocolate – M&M’S, SNICKERS, DOVE, GALAXY, MARS, MILKY WAY and TWIX; Wrigley – DOUBLEMINT, EXTRA, ORBIT and 5™ chewing gums, SKITTLES and STARBURST candies, and ALTOIDS AND LIFESAVERS mints. Food –UNCLE BEN’S, DOLMIO, EBLY, MASTERFOODS, SEEDS OF CHANGE and ROYCO; Drinks – ALTERRA COFFEE ROASTERS THE BRIGHT TEA COMPANY, KLIX and FLAVIA; Symbioscience – COCOAVIA and WISDOM PANEL.

For more information, visit www.mars.com.


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