Canadian Packaging

New company logo for Serac

By Canadian Packaging staff   

General Bottling Serac

New Serac logo represents its continued growth and evolution in the liquid-filling industry.

CAROL STREAM, ILLINOIS—Serac Inc. has debuted its new company logo meant to reflect the company’s continued growth and evolution.

As a liquid filling equipment manufacturer, the Carol Steam, Ill.-based Serac was created with three simple goals in mind: reliability, durability and accuracy.

With the company moving forward, it is determined to continue to honor these initial goals as well as striving to increase performance levels throughout the business, continue its  legacy as an industry leader through innovation and strengthen its relationships with customers.

As part of Serac’s rebranding efforts, it has identified four key attributes to embrace.

  1. Defiant: Enjoy rising to new challenges.
  2. Daring: Believing nothing is impossible.
  3. Demanding:  Doing our very best.
  4. Loyal: To give long-term commitment to our customers.

The new logo is a symbol of Serac’s evolution, expressing its quest for continued improvement while welcoming new opportunities and challenges that the future brings.

Serac specializes in the design and manufacturing of liquid filling and capping machines as well as blow molding equipment. With over 5,200 machines installed in more than 100 countries, its customer base boasts a wide variety of machines in many different industries with a very diverse customer. More information on the company can be found at


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