Nescafé Sweet & Creamy provides Canada’s frontline workers with a break by giving away over six million cups of coffee
By Strategic ObjectivesGeneral
Nescafé Sweet & Creamy gives Canadians the right recharge, with a delicious flavour assortment and the ease of an all in one product
North York, ON March 2, 2021: The past year has interrupted and challenged the lives of Canadians in countless ways, providing fewer opportunities and less time to recharge. At the same time, Canada’s frontline workers continue to make immense personal sacrifices to protect the health and wellness of their fellow Canadians.
“Nescafé is proud to recognize Canada’s frontline and community heroes from coast-to-coast,” says Carm DaSilva, VP of Marketing, Coffee, Nestle Canada. “To thank them for their tireless efforts and contributions, as a small token of our appreciation, we have launched a national program where we will deliver over 6 million Nescafé Sweet & Creamy coffee breaks to help frontline workers rest and recharge.”
Recharging Canada’s Hardest Workers
A year into the pandemic, Canada’s frontline workers continue to support their communities and work tirelessly to help flatten the curve. Nescafé Sweet & Creamy has kicked off the year with a new national sampling program that reaches over 150,000 frontline workers at select healthcare institutions and regional essential services including North York General Hospital, The Centre for Addiction and Mental Health (CAMH), Alberta Health Services and British Columbia Institute of Technology (BCIT). The national sampling program will fuel more than 6 million coffee breaks, providing Canadians with an opportunity to recharge, as they continue to save lives and support their communities.
A Sweet & Creamy Way to Recharge
If this year has shown anything, it is that Canadians need to take a moment for themselves to recharge. While life is hectic, coffee should be simple, which is why Nescafé Sweet & Creamy wants to help people find a moment of calm in their day. With its innovative all in one coffee packets, Sweet & Creamy makes it easy to recharge in an instant. Offering a simple and convenient way to re-fuel, Nescafé Sweet & Creamy has three simple steps to help people take a well-deserved coffee break.
Three Simple Steps to Make Your Sweet & Creamy
- Grab your favourite mug and select your Nescafé Sweet & Creamy flavour. Available in French Vanilla, Mocha, Caramel and Original coffee flavours, your taste buds will forever be satisfied!
- Pour an individual packet into a mug, stir in warm water and enjoy – no sugar, coffee creamer or coffee whitener required.
- Sip, relax and recharge knowing that Nescafé Sweet & Creamy is a delicious and sustainable product fueling Canada’s hardest working heroes, yourself and the planet. An all in one win-win-win.
About Nescafé Sweet & Creamy
Nescafé Sweet & Creamy’s new recyclable carboard carton packaging is another step on Nestlé’s sustainability journey ensuring 100% of its packaging is re-usable or recyclable by 2025. More information on Nestlé packaging commitments and sustainability roadmap can be found at: http://www.nestle.com/csv/global-initiatives/zero-environmental-impact. To learn more about the product, please visit: https://www.madewithnestle.ca/nescafe/nescafe-sweet-creamy-18-sachets
About Nestlé Canada
Nestlé is the world’s largest food and beverage company present in 189 countries. Nestlé in Canada locally manufactures and/or distributes some of the world’s most recognized and trusted brands, including LEAN CUISINE, NESQUIK, NESTLÉ GOOD START, HÄAGEN-DAZS, KIT KAT, NESCAFÉ, NESTLÉ PURE LIFE and NESTLÉ DRUMSTICK. Its 4,500+ employees in locations across Canada. Nestlé Canada cares deeply for communities and as an organization has committed to enhancing quality of life and contributing to a healthier future and are proud to have donated over $7 million in monetary and product donations to support families and communities impacted by COVID-19. More information and details are available at www.corporate.nestle.ca.