Multinational beverage manufacturer chooses innovative tethered caps from Affaba & Ferrari for its iced-tea brand
By Ruess International GmbHGeneral
Caps and bottles are now inseparable – especially when it comes to recycling
July 2022: Due to an impending directive set forth by the European Union (EU), tethered caps which remain permanently attached to the bottle after opening and during use will soon be widely available for consumers across Europe. The aim of the new directive is to prevent unintended environmental waste and facilitate the recycling of caps and closures alongside their containers. A multinational beverage manufacturer shares the EU’s commitment and has introduced tethered caps from Affaba & Ferrari™, an innovative TriMas Packaging brand, for its iced tea brand.
In July 2024, the EU directive on tethered caps will be coming into full force. It states that caps must be firmly attached to disposable beverage containers, including composite packaging such as beverage cartons with a volume of up to three liters. The goal is to encourage the collection and recycling of caps together with the bottle and prevent environmental pollution, at times caused by discarded caps. A leading global beverage manufacturer shares the EU’s views and is strongly committed to protecting the environment. The company has set the goal of reducing the impact of its bottles on the environment, while offering its customers an opportunity to enjoy their drinks sustainably. With Affaba & Ferrari’s™ new 1P23 tethered cap, the established beverage manufacturer has found the perfect solution to meet the upcoming directive as well as its own sustainability goals.
Progressive design fulfills both sustainability requirements and customer demand
Affaba & Ferrari™ specializes in the production of precision caps and closures used in food, beverage, agrochemical and industrial applications. Its latest product, the tethered cap, supports companies in meeting their sustainability goals. “Bottle caps can in fact be recycled but they are often lost, discarded or simply end up as waste. The design of our tethered caps goes a long way toward ensuring this will no longer occur,” explains Guglielmo Ferrari, Plant Manager at Affaba & Ferrari™. The new tethered cap closure is attached to a safety ring through a tab which enables an ideal opening position, allowing the consumer to easily drink out of the bottle, while guaranteeing that it cannot separate from the container and be discarded. Additionally, the innovative, lightweight cap with a horizontal hinge is suitable for aseptic filling and is fully customizable to enhance the customer’s brand identity.
Entire beverage portfolio to be equipped with tethered caps over time
The beverage manufacturer has already launched the tethered cap in the Italian market, beginning with its iced tea brand. With the introduction of the new caps, the company has also reduced the amount of plastic required for each iced tea bottle cap by 14 per cent. This is only one of the first steps in the company’s strategy to drive forward a circular economy for its plastic products. Just recently, the well-known beverage manufacturer announced its plans to use at least 50 per cent recycled material in its packaging by 2030. It also plans to make its packaging 100 per cent recyclable by 2025.
“Thanks to our innovative product, discarded caps are now becoming a thing of the past and will no longer contribute to environmental pollution. We are delighted and honored that a world-renowned beverage manufacturer is impressed with our innovation,” says Ferrari. “We look forward to supporting the company in achieving its sustainability targets in the future.”
About TriMas Packaging
TriMas Packaging serves its global customers with its market leading brands, consisting of Rieke®, Affaba & Ferrari™, Rapak®, Taplast™ and Plastic Srl. TriMas Packaging designs and manufactures a comprehensive array of dispensing, closure and flexible packaging solutions for a broad range of end markets including the beauty and personal care, food and beverage, home care, pharmaceutical and nutraceutical, and industrial and agricultural markets. With approximately 2,400 dedicated employees and 28 locations worldwide, TriMas Packaging’s innovative solutions and services are designed to enhance customers’ ability to dispense, transport and store their products safely and securely in an ever-changing marketplace. Our products include dispensing pumps (foamers, airless, lotion, treatment), sprayers (triggers, fine mist, perfume), caps and closures (aseptic beverage caps, food caps, flip top, push-pull, child-resistant, tamper-evident, jar and pail closures), flexible packaging (bags, taps, fitments, and filling equipment for bag-in-box), industrial drum products, as well as custom solutions (sourcing and molding). TriMas Packaging also specializes in products to meet customers’ e-commerce and sustainability needs.
For more information, please visit www.trimaspackaging.com
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