McDonald’s testing fresh beef for burgers
Fourteen Dallas-area McDonald’s restaurants to examine the intricacies of working with fresh beef burgers cooked in-store.
May 13, 2016 By Andrew Joseph
The McDonald’s Corporation will test the possibility of utilizing fresh beef cooked up at at its restaurants in 14 stores in the Dallas, Texas area.
According to a statement from McDonald’s, the test is multi-faceted:
- To see what works and doesn’t work within the kitchens themselves, as far as operational procedure;
- Customer response to the burger;
- Price points.
While not stated, the tests are a response to dipping sales across the McDonald’s spectrum.
The fresh beef burger tests will be limited to the Quarter Pounder with Cheese, Double Quarter Pounder with Cheese, Bacon Clubhouse, and a Dallas-Ft.Worth area regional Homestyle Burger.