Canadian Packaging

McDonald’s testing fresh beef for burgers

By Canadian Packaging staff   

General McDonald’s Corporation Testing fresh beef at McDonald's

Fourteen Dallas-area McDonald’s restaurants to examine the intricacies of working with fresh beef burgers cooked in-store.

The McDonald’s Corporation will test the possibility of utilizing fresh beef cooked up at at its restaurants in 14 stores in the Dallas, Texas area.

According to a statement from McDonald’s, the test is multi-faceted:

  • To see what works and doesn’t work within the kitchens themselves, as far as operational procedure;
  • Customer response to the burger;
  • Price points.

While not stated, the tests are a response to dipping sales across the McDonald’s spectrum.

The fresh beef burger tests will be limited to the Quarter Pounder with Cheese, Double Quarter Pounder with Cheese, Bacon Clubhouse, and a Dallas-Ft.Worth area regional Homestyle Burger.

Advertisement

 

Stories continue below
Print this page

Related Stories
McDonald’s Canada will return to sourcing 100 per cent Canadian beef in September
Have it your way at McDonald’s
McD’s testing 1/4lb Chicken Burger
Travel the world with McDonald’s Canada




Category Captains 2024
Machinery