Canadian Packaging

Matrix named North American master distributor for Cetec Industrie

By LePoidevin Marketing   


New partnership between Matrix and French-based Cetec Industrie gives customers larger bag sizes for greater selection and packaging flexibility to meet future demands.

SAUKVILLE, Wis., March 17, 2022 – Matrix Packaging Machinery, a ProMach brand, is now the North American master distributor of Cetec Industrie, a French-based flexible bagging equipment OEM that specializes in filling bags with a weight capacity of up to 50lbs.

The partnership with Cetec Industrie positions Matrix to offer customers a more comprehensive solution for applications calling for product to fill larger bags between 10lbs and 50lbs. Common applications for larger bag sizes include pet care (pet food/cat litter), bird seed, gardening supplies (fertilizer, dirt, mulch), building supplies (salt, water softener), laundry detergent, food (rice, sugar, flour, grains) and others.

“With the addition of Cetec Industrie ( to ProMach’s Flexibles division, we can now provide a complete design for pet food lines, from primary packaging all the way to wrapping and palletizing,” said Troy Snader, Senior Vice President of Business Development for ProMach’s Secondary Packaging Group. “Cetec Industrie is going to be a nice addition to Matrix’s overall product offering, which will greatly benefit customers looking for that full-service packaging line.”


Sales of pet food in North America topped out at more than $42 billion in 2020, according to market and consumer data analyzer Statista. And a sizable portion of those products are sold in larger bags – which is an area Cetec Industrie’s machinery has decades of proven experience. Their machinery can run a variety of pre-made bags, including paper, plastic, polypro, and recycled materials. This gives pet care manufacturers of food, litter, and related products more flexibility and a wider range of bag styles and materials to best meet their needs.

“We’re thrilled to partner with Cetec Industrie to include their high-quality French-built machines as part of our portfolio to customers throughout North America,” said Marc Wolf, Vice President and General Manager, Matrix. “For projects that include Cetec machinery, Matrix can serve as that single point-of-contact for customers and see those projects completed from start to finish. With Matrix, Cetec Industrie, and the power of ProMach, it is a very easy, seamless endeavor for customers.”

“Distribution through Matrix allows us to expand into the North American market with service and spare parts support,” said Regis Labrue, owner of Cetec Industrie. “Our experience with large European companies combined with ProMach support, allows our end users the best of all worlds: Cetec big bag fill and seal for paper, plastic and compostable bags with optional vacuum and gas flush capability, ProMach’s Robotic bag palletizing and stretch wrapping, and service support from a single point of responsibility, and contact.”

Forty-four packaging and automation-focused companies comprise the ProMach family of product brands in categories including Systems & Integration, Filling, Bottling & Capping, Decorative Labeling, Flexibles & Trays, Handling & Sterilization, Labeling & Coding, Robotics & End of Line, and Pharma.

For more information on how Cetec Industrie can help you with your next packaging and filling application, visit

About Matrix Packaging Machinery

Matrix is an industry leading manufacturer of rugged, cost competitive, and easy-to-use vertical form fill seal (VFFS) equipment for all types of flexible packaging and operates as a master distributor of INVpack stickpack and sachet machines, Pacraft pre-made pouch packaging machines, and Cetec Industrie flexible bagging machines . With more than 30 years of flexible packaging expertise, Matrix has the ability, knowledge, and commitment to tailor highly efficient and profitable packaging systems for our customers on a global scale. Matrix is a product brand of ProMach, a global leader in packaging line solutions. As part of the ProMach Flexibles & Trays business line, Matrix helps its packaging customers protect and grow the reputation and trust of their consumers. ProMach is performance, and the proof is in every package. Learn more about Matrix at and more about ProMach at

About ProMach

ProMach is a family of best-in-class packaging solution brands serving manufacturers of all sizes and geographies in the food, beverage, pharmaceutical, personal care, and household and industrial goods industries. ProMach brands operate across the entire packaging spectrum: filling and capping, flexibles, pharma, product handling, labeling and coding, and end of line. ProMach also provides Performance Services, including integrated solutions, design/build, engineering services, and productivity software to optimize packaging line design and deliver maximum uptime.

ProMach designs, manufactures, integrates, and supports the most sophisticated and advanced packaging solutions in the global marketplace. Its diverse customer base, from Fortune 500 companies to smaller, privately held businesses worldwide, depends on reliable, flexible, technologically advanced equipment and integrated solutions. ProMach is headquartered near Cincinnati, Ohio, with manufacturing facilities and offices throughout the United States, Canada, Mexico, Brazil, Europe, United Arab Emirates, and China. For more information about ProMach, visit


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