L’Oréal signs an agreement to acquire Atelier Cologne
By Canadian Packaging staffGeneral Atelier Cologne beauty company acquisition L'Oreal
L'Oréal has agreed to acquire niche perfumery specialist Atelier Cologne, a company launched in 2009 by Sylvie Ganter and Christophe Cervase.
The Atelier Cologne brands—sold in select retail shops—will join L’Oréal’s prestigious brand portfolio.
“Alternative perfumery is currently a high-growth segment. We are delighted to welcome the perfume House Atelier Cologne within L’Oréal Luxe. Thanks to its expertise in niche perfumery, this brand will perfectly complement the L’Oréal Luxe’s brand portfolio which includes exclusive perfume collections from its biggest brands: Armani Privé, Le Vestiaire des parfums by Yves Saint Laurent, Maison Lancôme, Replica by Maison Margiela as well as the Ralph Lauren Collection,” explains L’Oréal Selective Divisions president Nicolas Hieronimus.
Atelier Cologne creates and manufactures in France “Colognes Absolues”, genuine pure perfumes blending citrus notes with the finest natural raw materials. These uniquely balanced creations targeting women and men are also available in perfumed soaps, shower gels and body lotions as well as candles for the home.
Building on its success, Atelier Cologne is now present in over 800 points of sale, in the most prestigious stores and perfumeries in 40 countries and on e-commerce sites. The brand has six stand-alone stores, with three in France, two in the United States and one in Hong Kong.
“Our encounter and love story led to the creation of Atelier Cologne. Today, another dream comes true as we join the L’Oréal Group with a shared ambition to reach new heights keeping the entrepreneurial spirit of our Maison. We are delighted to benefit from the Group’s retail and digital expertise and L’Oréal Luxe’s olfactory expertise to make the brand even more successful,” says Sylvie Ganter and Christophe Cervasel, founders of Atelier Cologne.
In business for 105 years, L’Oréal has a unique international portfolio of 32 diverse and complementary brands, the Group generated sales amounting to CDN $36.14 billion in 2015 and employs 82,900 people worldwide. As the world’s leading beauty company, L’Oréal is present across all distribution networks: mass market, department stores, pharmacies and drugstores, hair salons, travel retail, branded retail and e-commerce. Research and innovation, and a dedicated research team of 3,870 people, are at the core of L’Oréal’s strategy, working to meet beauty aspirations all over the world. L’Oréal’s new sustainability commitment for 2020 “Sharing Beauty With All” sets out ambitious sustainable development objectives across the Group’s value chain.