Canadian Packaging

Linda Wells joins Revlon as chief creative officer

By Canadian Packaging staff   

General Linda Wells Revlon

Wells to monitor the global look of Revlon products, packaging, marketing and advertising.

NEW YORK—Revlon, Inc. has appointed Linda Wells to the new role of chief creative office, where she will be responsible for curating the look and feel of the company’s brands across all consumer touch points including advertising, product innovation, packaging, digital and social presence, and point of sale.

Working collaboratively with the marketing, product development, and research and development teams, Wells will support the brands’ strategic growth priorities, and will report to Revlon president and chief executive officer Fabian Garcia.

Garcia states: “As we continue to strengthen our portfolio of iconic brands, Linda’s extensive knowledge of the beauty industry and her experience assessing and reporting on the global beauty sector will elevate the prestige, image and execution of our brands. She will also be integral to ensuring the glamour, sophistication and innovativeness that are original to both Revlon and Elizabeth Arden brands’ iconic heritage.”

Wells is the founding editor-in-chief of Allure magazine,, and the Allure video channel. During her 25-year leadership tenure, she created the Allure Best of Beauty Awards, the Best of Beauty seal, and the Allure Beauty Box subscription service.


Highly respected in the industry, Wells is recognized as an innovator in media and in beauty. In addition to establishing Allure as the preeminent beauty authority, she provided the highest level of journalistic coverage on important health and beauty topics for her readers.

Most recently, Wells was contributing beauty editor at large at New York Magazine’s The Cut and the producer of “The Linda Wells Report,” a beauty magazine within Hearst’s Harper’s Bazaar, Elle, Marie Claire, Cosmopolitan and Town & Country since March 2016.

Wells has a BA in English Literature from Trinity College and resides in New York City with her two sons.

About Revlon, Inc.
Revlon has developed a long-standing reputation as a color authority and beauty trendsetter in the world of color cosmetics and hair care. Since its breakthrough launch of the first opaque nail enamel in 1932, Revlon has provided consumers with high quality product innovation, performance and sophisticated glamour. In 2016, Revlon acquired the iconic Elizabeth Arden portfolio of brands, including its leading designer, heritage and celebrity fragrances. Today, the Revlon Beauty’s Group’s diversified portfolio of brands is sold in approximately 150 countries around the world in most retail distribution channels, including mass, salon and prestige. Revlon ranks among the top 20 global beauty companies, with product offerings in color cosmetics, skincare, hair color and care, beauty tools, men’s grooming products, anti-perspirant deodorants and other beauty care products fragrances under brands such as Revlon, Elizabeth Arden, Revlon ColorSilk, Revlon Professional, American Crew, Almay, Mitchum, Cutex, Elizabeth Taylor, Britney SpearsJuicy Couture, Curve, John Varvatos and Christina Aguilera. Visit for the latest news and information about Revlon and its brands.


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