Canadian Packaging

Kraft Mac & Cheese swears imperfect parenting is perfectly fine

74 percent of moms admit to swearing in front of their kids, so Kraft Mac & Cheese unveils Mother’s Day cards with fail-cancelling ear plugs.


May 3, 2017
by Canadian Packaging staff

PITTSBURGH & CHICAGO—Parents aren’t perfect… even moms. Moms mess up. Moms are human. And yes, Moms have potty mouths. So it shouldn’t be that surprising that 74 percent of moms (according to Kraft Macaroni & Cheese. Parenting Survey. Kelton Global, 2017)  admit to swearing in front of their kids. That’s even more than dads!

To help Mom make it right, this Mother’s Day, the Kraft Mac & Cheese brand is introducing a set of tools to help.

The brand has created a film with Melissa Mohr, author of Holy Sh*T: A Brief History of Swearing, on alternative swear words moms can use around the little ones to prevent parenting fails.

Additionally Kraft is launching Mother’s Day cards with Fail-Cancelling Earplugs to help shield kids’ ears in those not-so-motherly moments. And for whatever the earplugs and substitute swears can’t block, there’s always Kraft Mac & Cheese.

“We wanted to celebrate the perfectly imperfect side of parenting,” says Kraft Macaroni & Cheese marketing director Rachel Drof. “Moms make mistakes—even the best moms. We wanted to cut Moms some slack, embrace their imperfections, and remind them that Kraft Mac & Cheese is a guaranteed a win because it’s the taste kids love.”

Kraft Mac & Cheese Mother’s Day Alternative Swearing Guide, cards and Fail-Cancelling Earplugs are available for a limited time while supplies last at www.swearlikeamother.com.

Happy Mother’s Day! #swearlikeamother.

About The Kraft Heinz Company
The Kraft Heinz Company is the third-largest food and beverage company in North America and the fifth-largest food and beverage company in the world, with eight $1 billion+ brands. A globally-trusted producer of delicious foods, The Kraft Heinz Company provides high quality, great taste and nutrition for all eating occasions whether at home, in restaurants or on the go. The company’s iconic brands include: KraftHeinz, ABC, Capri SunClassicoJell-OKool-AidLunchablesMaxwell HouseOre-Ida, Oscar Mayer, Philadelphia, Planters, PlasmonQuero, Weight Watchers Smart Ones and Velveeta. For more information, visit www.kraftheinzcompany.com.






Category Captains 2018
Machinery