KFC Chickennnnnsssss in space
By Canadian Packaging staffGeneral KFC Corporation KFC in space spicy Zinger chicken sandwich Stratollite space balloon vehicle Wieden+Kennedy creative agency World View Enterprises Yum! Brands
World View announces first-ever multi-day Stratolite mission with upcoming shakedown flight to feature a KFC Zinger chicken sandwich payload.
TUCSON, Ariz.— World View Enterprises, Inc., the stratospheric exploration company, has today announced it will launch the first extended duration development flight of its high-altitude Stratollite vehicle later this month, carrying a commercial payload from flight partner KFC Corporation.
With the launch window opening on June 21, 2017, this is World View’s first ever live broadcast launch, and its most important to date for the Stratollite vehicle.
It is hoped that the launch will signal market readiness of the first-ever, long-duration, navigable stratospheric payload vehicle, opening an entirely new economy and application markets in the stratosphere.
“The Stratollite is spearheading a new market for data collection of our planet, the environment and human activity from a perch at the very edge of space,” says World View founder and chief executive officer Jane Poynter. “This next mission will be our first attempt to really push the envelope with a flight designed to test, for the very first time, all the integrated critical systems needed to bring this Stratollite online for commercial markets.”
In need of a spaceflight partner to literally launch KFC’s new flagship spicy Zinger chicken sandwich to space in an entirely new and different way, KFC and creative agency Wieden+Kennedy approached World View about participating in a historic flight to the edge of space. Intrigued by the idea, World View saw this as a great opportunity to publicly demonstrate the Stratollite’s capabilities to a mass public audience, while simultaneously financing a portion of the vehicle’s development program.
With the World View and KFC partnership born, it aims to usher in a new era of stratospheric discovery and chicken sandwich space exploration.
The remotely controlled, un-crewed Stratollite vehicle features a Stratocraft payload module carried by a system of high-altitude balloons that ascends to and operates along the edge of space, offering low-cost, long-duration persistence over customer-specified areas of interest.
World View’s proprietary altitude-control technology allows it to harness stratospheric winds to steer the Stratollite to and from desired locations, and loiter above them for weeks and months of time.
Stratollites can carry a wide variety of commercial payloads (sensors, telescopes, communications arrays, etc.), launch rapidly on demand and safely return payloads back to Earth after mission completion. Among its wide variety of uses, the Stratollite will help researchers greatly advance nowledge of planet Earth, improve the ability to identify and track severe weather, and assist first responders during natural disasters.
Until now, World View’s previous test flights for Stratollite have spanned between six and 12 hours in length. The partnership with KFC expands the flight profile to four days, allowing World View to better define the flight envelope and demonstrate the vehicle’s breakthrough, long-duration capability.
KFC’s Zinger spicy chicken sandwich will serve as the primary payload for this flight.
“The Stratollite was created to deliver more routine and meaningful access to space for all, and this mission allows us to give edge-of-space access to a commercial customer that would previously deem a project like this unimaginable,” says World View co-founder and chief technology officer Taber MacCallum. “Sure, this whole chicken sandwich payload is a bit funny. But, KFC gets to embark upon a one-of-a-kind marketing experiment, while we get to pursue our first multi-day shakedown cruise in the stratosphere. It’s a win for all.
“We’re pleased to have the opportunity to creatively bridge the divide between our industry and global brands that carry a more mainstream audience.”
The partnership with KFC also allows this historic mission to be live-streamed via KFC social channels and www.KFCin.space.
“This is an R&D (research & development) shakedown mission, and as with all things R&D, there’s a very real chance some of the new Stratollite systems won’t operate nominally,” says MacCallum. “In any case, World View is excited to take the public along for this ride. So through KFC’s live downlink, we invite you to join the cruise.”
Adds KFC U.S. president Kevin Hochman: ”We’re excited to be the ones pushing spicy, crispy chicken sandwich space travel forward.
“But in all seriousness, we’re proud to support World View’s commitment to advancing space research and trust them to take our world famous Zinger sandwich to space.”
World View has two additional flights planned for this summer, with several others booked with science and research customer payloads planned before the end of the year.
About World View Enterprises, Inc.
World View’s innovative flight technologies offer a unique perspective of Earth from the edge of space. World View delivers meaningful insights to enterprises, agencies, and individuals via two primary business segments: Stratollite un-crewed flight systems and Voyager human spaceflight systems. Stratollites, in operation today, offer low-cost, long-duration, persistent high-altitude flight for enterprise and government agencies. Using advanced stratospheric balloon technology, Stratollite applications include communications, remote sensing, weather, and research. The Voyager human spaceflight experience is under development and will launch in the near future, offering private citizens a comfortable, safe, and perspective-changing voyage to the edge of space via high-altitude balloon. To learn more about World View, visit www.WorldView.space.
KFC Corporation, based in Louisville, Ky., is the world’s most popular chicken restaurant chain. KFC specializes in Original Recipe, Extra Crispy, Kentucky Grilled Chicken and Extra Crispy Tenders, Hot Wings, Go Cups, KFC Famous Bowls, Pot Pies, freshly hand prepared chicken sandwiches, biscuits and homestyle side items. There are over 20,500 KFC outlets in more than 125 countries and territories around the world. KFC Corporation is a subsidiary of Yum! Brands, Inc., Louisville, Ky. For more information, visit www.kfc.com. Follow KFC on Facebook (www.facebook.com/kfc), Twitter (www.twitter.com/kfc) and Instagram (www.instagram.com/KFC).