Familiar Flavors with a Bold Twist
September 20, 2018
TORONTO, ON, September 19, 2018 – Kensington Market Street Food™, featuring big, bold flavors reminiscent of Toronto’s home to new Canadians landing in this ever-changing neighborhood, has launched this September in Ontario at Longo’s, Grocery Gateway and other independent retailers.
The actual market has long been home to those seeking a new life in a new city. On any given day, one can take in the sights, sounds and smells reminiscent of lands faraway, which the vendors have proudly showcased through their foods and general wares since the early 1900s.
Andrew Menceles’ family was no different. Arriving in Canada in 1957, his parents settled in Kensington Market and made the neighborhood part of their lives for more than 50 years, as they established Fortune Housewares, Canada’s first kitchenware store.
Fast forward to current day, with decades of experience under his belt as an entrepreneur launching consumer products, and a longtime dream has become a reality: honoring his parents through the launch of Kensington Market Street Food. Featuring the bold, familiar flavors from his childhood roaming the market streets, but with an added twist to reflect present-day diversity, the collection of pickled fruits, sandwich slaws, tangy dressings and locally roasted coffee is versatile, authentic and downright delicious.
“Street food is so important to our culture right now,” says Menceles. “Our products reflect the trend towards food halls and grabbing a meal and eating it right on the street. Tapping into bold flavors from the ethnic mix that is Kensington Market was top of mind to appeal to those who have – and who continue to – live, shop and make a living in this neighborhood, as I did growing up.”
Designed to catch consumers’ attention both inside and out, Kensington Market Street Food products pack a punch with eye-catching graffiti and colorful packaging on the exterior. Within, familiar flavors receive an updated twist to liven up and excite the palate.
The logo and background graffiti are a nod to the Kensington Market neighborhood, while the image of Menceles’ parents graces each label.
The brand aims to attract those consumers with an appreciation and openness to inventive and bold flavors with a twist.
“It was important for us to deliver an authentic taste of the market in our products,” says Menceles. “Consumers want to feel good about what they are eating, while experiencing new and exciting tastes, and we believe we have delivered on both fronts. The labels are a testament to that – bold and exciting.”
All Kensington Market Street Food products are sourced locally wherever possible, and all are produced in Ontario. The lineup includes:
Logo, packaging and web design for Kensington Market Street Food was created by retail branding agency Slingshot Inc., with Public & Influencer Relations and Marketing conducted by LC3 Communications, both of Toronto. The brand will participate in the Grocery Innovations Canada Show Oct 23-24, 2018 at the Toronto Congress Centre.