Canadian Packaging

IntelliPACK Leadership Council wants intelligent packaging in North America

Joint effort between CPEIA, PAC connects both sides of the supply chain to drive adoption of intelligent packaging in NA.

February 1, 2016
by Canadian Packaging staff

OTTAWA and TORONTO—The Canadian Printable Electronics Industry Association, the catalyst for Canada’s printable, flexible and wearable electronics ecosystem, has formed the IntelliPACK Leadership Council, in partnership with PAC, Packaging Consortium, to speed the adoption of new intelligent packaging products and applications.

Intelligent packaging has a range of applications, from managing inventory and product freshness, to tracking medication usage, protecting against product counterfeiting and tampering, and serving as an interactive marketing platform.

The joint IntelliPACK program was launched September 2015, to drive the development and adoption of intelligent packaging enabled with printable, flexible or organic electronics (PE).

The new Leadership Council will provide strategic direction and momentum to IntelliPACK’s mandate. Its Executive Committee is composed of senior industry leaders, drawn equally from among CPEIA and PAC Members, to represent the full breadth of the intelligent packaging supply chain.

Organizations represented on the Leadership Council include Atlantic Packaging, the CPEIA, DuPont, Jones Packaging, Molson Coors Brewing Co., National Research Centre of Canada (NRC), PAC, Printability and Graphic Communications Institute (ICI), Sun Chemical Corp., Unilever and Xerox Research Centre of Canada (XRCC).

Member profiles can be viewed at

“PE is a crucial enabling technology to turn packaging into an intelligent sensing and communication platform, to help brands engage consumers at the point of sale, or gather key logistical data on their products as they move through the supply chain,” says CPEIA president and chief executive officer Peter Kallai. “Only PE can address the packaging industry’s need for low-cost, low-power and disposable intelligent packaging options that can be easily added on the production line.”

PAC president and chief executive officer James Downham states: “Adding intelligence to everyday products through packaging benefits the entire industry ecosystem, from design and manufacturing through to recycling and waste diversion.

“We are integrating both sides of the supply chain in a way that’s never been done before, to educate the marketplace about the value of enabling intelligent packaging with PE and to provide the leadership and support necessary to bring these solutions market.”

The Council will meet monthly, to organize project committees and seminars, provide assistance in connection with education programs, and monitor government initiatives in respect of the intelligent packaging industry, all with the goal of bringing to market new products and applications that serve real industry needs.

“Intelligent packaging will provide powerful new ways to improve the entire product experience,” notes executive co-chair and Unilever global R&D packaging of innovative retail Christina Cvetan. “From shopper engagement and consumer usage, to measuring and tracking performance across the end-to-end supply chain and unlocking new opportunities to drive significant advancements in sustainability. The IntelliPACK Leadership Council brings industry together to build the North American capability to become a future leader in this space.”

Executive committee co-chair and Atlantic Packaging general sales manager Jeffrey Moore relates, “Brand owners are adapting to a new market reality in which consumers are more empowered and informed than ever when they make a purchase decision.

“PE opens up a host of possibilities to engage the consumer at that most critical point – the point of sale. We look forward to working with all our IntelliPACK partners on this vital initiative.”

Read IntelliPACK’s first white paper
“Driving New Levels of Consumer Engagement through Intelligent Packaging” discusses how engaging the consumer at the point of sale is a priority for brand owners that can be served by PE. This paper is now available to IntelliPACK, CPEIA and PAC Members.

CPEIA Members can download through the CPEIA Knowledge Base. PAC members can download by completing the online form at

Established in 2014, the Canadian Printable Electronics Industry Association brings together key Canadian and international players in industry, academia and government to build a strong Canadian printable, flexible and wearable electronics sector and ecosystem. The Association is the united voice for the sector and implements critical development strategies to facilitate growth through networking, stimulate R&D and investment, build a strong supply chain and drive the broad adoption of PE by end customers in a range of Canadian industries, including Intelligent Packaging, Intelligent Buildings, Aerospace and Defence, Automotive and Industrial Applications, Health and Wellness, Intelligent Documents, and Consumer Electronics and Wearables.
For more information, visit

About PAC
PAC, Packaging Consortium is a not-for-profit corporation, founded in 1950. PAC is North American centric with global access. It advocates for all materials and for package neutrality through an all-inclusive, transparent and collaborative process. PAC’s 2,200 members come from all sectors of the packaging value chain, from start of life to next life. Its networking process includes PAC webinars, seminars, conferences, competitions, facility tours, education programs, trade shows, technical work groups and social activities. From PAC NEXT, its initiative to eliminate packaging waste, to PAC FOOD WASTE and now with this interest in Blue Events Inc., the industry is on a deliberate path to sustainability.
For more information, go to

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