Innovative Beatson Clark bottle lets users customize the sugar in their drinks
By Canadian Packaging staffGeneral
ROTHERHAM, England – A new bottle by U.K. packaging corporation Beatson Clark includes an unprecedented feature that allows consumers of drinks to control the amount of sugar – in a move to “fight the war on sugar,” as the company puts it.
Kolibri Drinks, a high-end British soft-drink manufacturer, teamed up with Beatson Clark to design and produce a new kind of bottle that would allow people to customize the level of sugar and flavour in their drinks, as per their individual tastes, according to a press release that the bottling company sent out on July 19.
This white, cone-shaped, 300-millilitre flint flask includes an elegant cap that contains sugar, while Kolibri has removed all sugar from the botanical drink itself. This enables the user to decide exactly how much sweet flavour to add to the drink, the release noted.
“At a time when consumers are incredibly discerning and expect premium experiences in all aspects of branding, standard off-the-shelf bottles wouldn’t work for Kolibri Drinks,” Kolibri co-founder Kamila Sitwell said in a media statement last week.
“Beatson Clark worked with us from the very beginning, all the way through consumer and industry testing and the complex incorporation process with the patented cap, which enables customization of sweetness,” Sitwell added. “I don’t think many companies are able or willing to go the extra mile to go through a complex and time-consuming process to deliver something truly disruptive.”
Beatson Clark marketing manager Charlotte Taylor said in a statement that many companies were approaching the company for unique bottling designs.
“The drinks business is a multi-billion pound industry, and competition is fierce, so they’re all looking for something to make their product stand out,” added Taylor. “Rather than being bound by what we can’t do, we take a can-do attitude.
“This type of bottle is the first of its kind we’ve produced, and the finished product looks great. The quality of the glass matches the level of innovative design.”
Kolibri worked closely with the Beatson Clark in-house design team to create the new flask, from the early concept stage to production, according to the release. Part of the goal was to create an elegant bottle that would appeal to the premium retail and restaurant market.
The bottle is made out of 30 per cent recycled glass on average, according to Beatson Clark.
Based in London, England, Kolibri Drinks produces sparkling spring water in three flavours: elderflower & lime, strawberry & basil, and cardamom & chilli.
Founded in 1751, Beatson Clark specializes in glass containers for the U.K. food-processing and pharmaceutical industries.
Image courtesy of Beatson Clark