Henkel and Terracycle partner to help keep Canada clean
Through free recycling program, Canadian consumers are encouraged to recycle Sunlight® and Purex® plastic detergent pouches
Mississauga, Ontario, Canada – June 22, 2020 – Henkel, a leader in laundry and home care, has teamed up with international recycling leader TerraCycle® to create a free recycling program throughout Canada for Henkel’s Sunlight® and Purex® brand plastic detergent pouches. By purchasing Sunlight or Purex pouches in Canada and recycling the empty containers through the program, Canadian consumers can earn TerraCycle points redeemable for charitable gifts or converted to cash and donated to the non-profit, school or charitable organization of their choice.
“Henkel has been focusing on sustainability in packaging for several decades and is now pleased to partner with TerraCycle to enable this creative approach to help ensure that Sunlight and Purex product packaging can be recycled after the product has been consumed,” said Mario Altan, General Manager Henkel Canada. “This partnership is part of our commitment that, by 2025, 100 percent of Henkel’s packaging will be recyclable, reusable or compostable*.”
Through the Sunlight & Purex Recycling Program, consumers can now send in their empty Sunlight and Purex plastic detergent pouches to be recycled for free. Participation is easy: sign up on the TerraCycle program page https://www.terracycle.ca/en-CA/brigades/sunlight-purex and mail in the package using a prepaid shipping label. Once collected, the pouches are cleaned and melted into hard plastic that can be remolded to make new recycled products.
“Henkel is giving their customers the unique opportunity to divert waste from landfills by offering them a way to responsibly recycle their plastic detergent pouches,” said TerraCycle CEO and Founder, Tom Szaky. “The Sunlight & Purex Recycling Program provides consumers a way to keep their laundry clean, while also helping to keep the environment clean.”
The Sunlight & Purex Recycling Program is open to any interested individual, school, office, or community organization in Canada. For more information on TerraCycle’s recycling program, visit www.terracycle.ca.
In addition to the new Sunlight and Purex program, Henkel has been partnering with TerraCycle since 2016. Henkel’s Adhesive Technologies business unit launched a partnership with TerraCycle for customers in the USA, making it possible for them to recycle their used adhesives packaging instead of sending them to a landfill or incinerator. Teams from Henkel and TerraCycle worked together to develop a process that deactivates the adhesive, making it easier to remove from the plastic packaging. This material is then melted and turned into pellets that can be used to manufacture new products – from garbage cans to park benches and outdoor furniture. Henkel was the first adhesive technologies company to offer this type of recycling program.
Henkel operates globally with a well-balanced and diversified portfolio. The company holds leading positions with its three business units in both industrial and consumer businesses thanks to strong brands, innovations and technologies. Henkel Adhesive Technologies is the global leader in the adhesives market – across all industry segments worldwide. In its Laundry & Home Care and Beauty Care businesses, Henkel holds leading positions in many markets and categories around the world. Founded in 1876, Henkel looks back on more than 140 years of success. In 2018, Henkel reported sales of around 20 billion euros and adjusted operating profit of around 3.5 billion euros. Henkel employs more than 53,000 people globally – a passionate and highly diverse team, united by a strong company culture, a common purpose to create sustainable value, and shared values. As a recognized leader in sustainability, Henkel holds top positions in many international indices and rankings. Henkel’s preferred shares are listed in the German stock index DAX. For more information, please visit www.henkel.com.
TerraCycle is an innovative waste management company with a mission to eliminate the idea of waste. Operating nationally across 21 countries, TerraCycle partners with leading consumer product companies, retailers and cities to recycle products and packages, from dirty diapers to cigarette butts, that would otherwise end up being landfilled or incinerated. In addition, TerraCycle works with leading consumer product companies to integrate hard to recycle waste streams, such as ocean plastic, into their products and packaging. Its new division, Loop, is the first shopping system that gives consumers a way to shop for their favorite brands in durable, reusable packaging. TerraCycle has won over 200 awards for sustainability and has donated over $44 million to schools and charities since its founding more than 15 years ago and was named #10 in Fortune magazine’s list of 52 companies Changing the World. To learn more about TerraCycle or get involved in its recycling programs, please visit www.terracycle.ca.
*excluding adhesive products where residue may affect recyclability